Dessert Packaging Design Based On Suzhou Regional Culture

People used to say "Paradise in Heaven;Suzhou and Hangzhou on earth",which is an appreciation for the beauty of Jiangnan and a true portrayal of the Jiangnan area in history.Nowadays in Suzhou,a beautiful watery town,art design is increasingly valued and is becoming one of today’s mainstream art cultures.The packaging design of dessert products is especially worthy of research and innovation.This article will carry out the study of dessert packaging design with the culture of Suzhou as a background.By studying the deep connotation and historical context of Wu culture,this paper carries out multi-faceted professional exploration on the dessert packaging design in Suzhou area.This article aims to sum up the past,understand the present,and grasp the design frontier and design trends of future.Pushed by the design demand and design market development,Suzhou’s dessert packaging design needs upgrade and diversified design expression.Design upgrade is the inevitable market demand,and design diversity is the psychological needs of different groups of people.These design factors are the eonditions that our designers must study.The first chapter elaborates on the related concepts of dessert packaging design,including the definition and characteristics of Wu culture.It not only traces the origin of Wu culture’s historical changes,but also sorts out and summarizes the origin and evolution of dessert packaging in the context of Wu culture.The second chapter is mainly about the current situation of the dessert packaging design in Suzhou.It not only provides design questions about the current packaging design,but also gives a professional evaluation of the past designs.It not only analyzes the success of the design,but also puts forward its own new ideas and new understandings,as well as existing design flaws and deficiencies.For detailed argumentation,some well-known brands,including those from China,Japan,Europe and America,were selected and analyzed.Through horizontal research and comparison,we can find out certain design rules and design features that will provide reference ideas and design techniques for our dessert packaging design in Suzhou.The third chapter discusses the influence of Wu culture and the local adhesion,and demonstrates that this influence and adhesion are integral and inseparable for Suzhou dessert packaging design.In particular,it points out that the design of Suzhou regional dessert packaging is inseparable from the nourishment and cultural characteristics of Wu culture,which can be find in the regional style,architectural design,traditional customs and handicraft heritages.The fourth chapter,through the Consequence inference with actual cases,this article uses actual design cases to further demonstrate the diversity of Suzhou regional dessert packaging design and highlight the characteristics of regional culture.At the same time,I also elaborated my graduation design and integrated my design experience and design concept with this article.