The Study On The Application Of Interesting Method In In Packaging Design Of MOMCAKE Dessert

Dessert is a kind of snack food in people’s life,which can relieve people’s stress and relax their mood.Under the aesthetics of the new era,it is not difficult to satisfy the consumer’s demand for personalization when traditional packaging is monotonous and lacks innovation.Interesting packaging design can be said to be a humorous and intelligent messenger who knows how to communicate with consumers and is a bridge between desserts and consumers.According to the modern packaging design under the background of new and different consumption situation,combined with domestic food packaging in the form now exist situation and deficiency pattern,the homogeneity of the classification in accordance with the "early Market Research(questions)-" interesting performance,the visual elements of the application principles(analysis)"refining-" design method interesting vision(problem solving)"the framework of progressive layers,from the color of the interesting design method"--"graphic interesting design method"--"design method" interesting text sequence design derivation and description,finally on a line with the dessert brand packaging design trend design method.In the course of the study of this topic,the author investigated and analyzed outstanding cases in the dessert packaging market both at home and abroad.Through questionnaires,we analyze the psychological changes and habits of modern consumers,and seek more effective theoretical methods and foundations for subsequent creative research on packaging design.Take the actual brand as an example,in-depth analysis of brand connotation and market status,targeted design,Through comprehensive designs such as color fun,graphic interest,and textual interest,to sum up a stylish and elegant design that brings consumers a visual and spiritual experience.It provides effective theoretical methods and practical references for interesting design of other types of brand packaging.