| From the 1980 s to the present,the development of global corporate marketing management has changed from the original telephone and email marketing to the Internet social marketing.As the living standards of the people around the world increase,the demand for optical is increasingly diversified and personalized.In the context of increasingly fierce market competition,how to tap new market selling points and social marketing through the Internet has become the focus of the company’s current research.As for the Middle East market,the political,economic,technological level and human society are different in the same way as Muslim countries,but different countries have different macroeconomic environments.The development of marketing strategies for the Middle East market also needs to be tailored to local conditions.This paper analyzes the development status of the company’s glasses market in the Middle East,summarizes the problems in marketing activities,and analyzes the causes of the problems.It analyzes the macro environment and micro environment of the Middle East market,clarifies its competitive position in the Middle East market,and fully utilizes the SWOT method to consider its advantages,disadvantages,opportunities and threats,and proposes the specific marketing strategy.Marketing goals.Then through STP analysis,the marketing positioning of this research is summarized,that is,the supply of products with low price and high quality service.Combined with the customer-centered product strategy,channel strategy,technical strategy and service marketing strategy,the paper puts forward specific marketing measures to ensure the smooth implementation of marketing measures.From the perspective of the company’s optical products,this paper discusses and studies the problems encountered in the implementation of various aspects of the Middle East glasses marketing,in order to find a marketing mix strategy that is more suitable for the current and future glasses in the Middle East market. |
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