The Research Of ChenZhou GONTCERA Company’s Development Strategy

Chenzhou GONTCERA Electronic Ceramic Technology Co.Ltd.is a high-tech enterprise,which is the first Platform that focuses on developing electronic functional ceramic new material technology and manufacturing & selling electronic ceramic product in Huan Province.In the field of microwave ceramic materials,a variety of key technologies and products to fill the gaps,reached the international advanced level.With the rapid development of the company,what strategy is reasonable should be attached to enough importance.Therefore,the author aim to exploring this question.In this paper,first of all,combing the theory of strategy,focusing on the strategic analysis tools for a theoretical review and summary.Secondly,it analyzes the external environment and internal environment of Gongtian Company.The external environment mainly analyzes the macroscopic environment,industrial environment and competitive environment of the company;meanwhile,it evaluates the internal environment.Based on the above analysis,this paper puts forward the strategic focus of the target company thinking,the company should choose their own market segments match each other,select the most likely to serve the target customers as a breakthrough,deep plowing specific market segments,as this part of the fine Market customers the best choice,so as to establish a competitive advantage.This paper analyzes the types and characteristics of customers,chooses private high-growth PCB enterprises as the key target customers,seizes opportunities arising from industry transfer,gathers all the resources of the company to serve the target customers,and creates the maximum value for the target customers,Cultivate customer loyalty,and strive to become the target customer base unique choice.Gongtian is one of small and medium-sized technology enterprise,the strategy can be used by the peer company.the relevant research of this article maybe can provide the necessary reference for them.