Research On Marketing Strategy Of Hebei TC Ceramics Co.,Ltd.

In recent years,the rapid development of urban construction has driven the development and growth of the traditional decorative materials industry.China is a big country in the production and consumption of ceramic tiles.It has a complete industrial chain and consumer chain in China,and its products are also highly competitive in the international building ceramics market.Its output has been in the world since it broke through 500 million square meters in 1993.the first.At present,the production capacity of the ceramic tile industry has become saturated,and the ceramic tile industry is inevitably facing the cruel "survival of the fittest" reality.Ceramic tile enterprises must occupy a place in the fierce market competition,in addition to relying on the competitiveness of their own products.It is also necessary to adjust the company’s own marketing strategy based on market conditions and product characteristics.As a ceramic tile production and management enterprise,Hebei TC Ceramics Co.,Ltd.mainly produces two types of products: polishing and glazing.As a regional enterprise,the company lacks stability in product quality,and the sales team still needs to be expanded and optimized.Broaden.Based on the characteristics of TC ceramic ceramic tile and enterprise development strategy,this paper studies its marketing strategy,finds out its shortcomings,and puts forward corresponding suggestions.Firstly,it analyzes the current marketing situation and existing problems of TC ceramics,and then analyzes the macro and micro environments faced by TC ceramics companies to study the market segmentation and market positioning of TC ceramics.It was found that the company did not establish stable consumer groups and consumer markets,and the brand influence of enterprises in society was not Large,but also facing the capacity competition,scale competition,quality competition and even monopolistic brand competition of external peers.Secondly,using STP theory to analyze the main customers of Hebei TC Ceramics Co.,Ltd.,it is believed that enterprise customers are the main direction of enterprise development,and should improve the consumer market of high-end personal customers.In the final marketing strategy proposal,the brand strategy,product strategy,price strategy,channel strategy and marketing strategy are proposed in combination with the company’s own situation.This paper has carried out a more comprehensive research and analysis on the marketing strategy of Hebei TC Ceramics Co.,Ltd.,especially the detailed improvement of its marketing strategy,which has a clear guiding role in improving the development of the enterprise.