Business Plan For Industrial Transformation Of Vitrification Cryopreservation Technology

Cryopreservation is the only effective method for long-term preservation of biomaterials.It has very important applications in clinical medicine and scientific research.The relevant market scale is very large,and it is still in a period of rapid growth.Since the development of modern cryopreservation,the related technology has made great progress and achieved great success in the industry.However,it is still far from ideal,and some conventional methods can no longer meet the needs of the rapid development of the industry.Based on a series of advanced technologies of vitrification cryopreservation of biomaterials,the project studied herein is trying to transform the technological achievements into industry and entrepreneur.In order to improve the scientific and rationality of decision-making and provide a reasonable basis for project development,this thesis focuses on studying and formulating an entrepreneurial plan for the project.The detailed contents includes:(1)Analysis of the entrepreneurial environment.The macro entrepreneurial environment is analyzed from three aspects: macro environment,industry environment and internal environment.Then the external opportunities and threats faced by the project is summarized,as well as the advantages and disadvantages of the company.Finally,a business strategy and business layer strategy is proposed based on SWOT analysis.(2)Development planning.Based on the analysis of the entrepreneurial environment,detailed planning for the future development of the project is formulated from the aspects,of product development,marketing,enterprise value enhancement and interest relationship maintenance.(3)Analysis of the marketing strategy.According to STP analysis,the market segmentation of the target market and the market position of the products is determined.On this basis,the marketing strategy,including the product strategy,price strategy,channel strategy and promotion strategy is illustrated using 4P theory.In this manner,the overall direction for the marketing of the project is established.(4)Financial analysis and prediction.The fund plan of the project is estimated,and then the financial data of the project in the next 5 years is comprehensively evaluated under the premise of financial assumptions.The cash flow statement and the income statement is obtained,and the financial indicators such as payback period,return on investment,and internal rate of return are evaluated.(5)Entrepreneurial risks and strategies: Risk assessment of the project is conducted from the aspects of policy,operation and technology,and then the corresponding solutions is proposed to reduce the difficulties in the entrepreneurial process to a certain extent and improve the probability of success.