The Application And Research Of "Jidou" Candy Packaging Design

With the rapid development of market economy in our country,is becoming more and more fierce competition of similar product,a product or a brand can in numerous factors stand out there are a lot of his competitors,packaging design is one of the important factors.As we all know the role of commodity packaging is to protect goods,easy to transport goods,not only that,but it also directly connected to the production and consumption of goods,sales of goods,the spread of brand play an important role.Due to the life of people gradually rising demand from matter to spirit pursuit,also puts forward new requirements for packaging design,candy is common in life food,audience groups and areas is very broad,this topic mainly from buyers of consumer demand,cultural factors,cognitive psychology,consumer packaging structural design,packaging decoration design,packaging materials and technology to explore many ways,such as candy packaging design.With "ji beans" candy brand packaging design as an example,the key to make a study of packaging structure and packaging illustration applying stereoscopic illustration in packaging design,break the packing decoration design graphic illustrations in the form.This topic research is divided into five chapters,in the first chapter is the introduction,mainly introduced the research background,reason and the value and significance,the rationality and feasibility of the selected topic research is determined.The second chapter is the research content,through the analysis of the literature retrieval,packing case analysis and research on candy packaging do survey questionnaire and analysis,provide the basis for research.Involved in the third chapter introduced the research content of the theory foundation and "ji beans" brand design of the overall train of thought,do framework for subsequent design practice,the direction of the guide practice.Fourth chapter expounds the subject practice,mainly from the brand logo,auxiliary graphic design,illustration,packaging structure design,the overall design and brand extension,research results are obtained.The fifth chapter summarizes the conclusions of the thesis,provide a reference for the design of the related subject.