The Application And Practice Of Interesting Packaging Design For Yangzhou Specialty Cowhide Candy

With the development of economy,the variety of goods is increasing,and so is the homogenization of products.As the business card of the product,it is a problem for the contemporary designers to consider how to let the consumers get the desire of purchasing.People's spiritual life is constantly rich,and the requirements for packaging are not only to meet the use of loading,but also to satisfy the spiritual and emotional needs.Therefore,fun plays the role of emotional communication in the competition.As the expression factor of commodity packaging design,fun can not only highlight the personalized characteristics of special products,but also cater to the consumptive psychology of the purchasing crowd,so that fun in the packaging design of special products has a certain influence.This subject starts from the interesting packaging design of Yangzhou Niupi Candy to explore the possibilities of the applied effects and market promotion.From the analysis of the present situation of the packaging of the special products of Yangzhou,this paper analyzes the possible problems of the present situation of the packaging of the special candies,and redesigns the packaging to enhance the appeal of the package.Meanwhile,it applies the function and form rule of the interesting packaging design to the concrete design practice,which is the focus of this research.It has already shared some experience in the specific application analysis of domestic and foreign interesting specialty packaging design,which provides reliable basis for this subject as well.Interesting packaging design combines regional culture characteristics to develop and explore.This article selects the interesting packaging design practice and application of Yangzhou special product,through the design practice,exploring the possibilities of the application of interesting packaging design of regional special products.Last but not least,it also provides the necessary reference and indication for the interesting packaging design of Yangzhou special product.