Research On Packaging Structure And Graphics Design Of Special-shaped Candy

Packaging is a necessary bridge between products and consumers.In today's society,packaging and commodities have been integrated,and all commodities have their own independent packaging.By sorting out and collecting data,the development history and background of excellent packaging design and packaging design at home and abroad were summarized and analyzed.The structure and graphics of special-shaped candy packaging were studied,and the unique design concept and aesthetic value of packaging structure used in modern packaging design were understood.As the name implies,the design of special-shaped packaging structure is different from the ordinary packaging structure.It changes the packaging structure by changing the packaging material,packaging surface and folding line to make it different from the ordinary packaging.It is not a simple change in the structure form,but also need to consider the realizability of the structure in the design process.Based on the study of the special-shaped packaging structure,it is concluded that the special-shaped structure can also get new structure by splicing and assembling different or the same basic structure,thus forming a new structure form.Packaging structure design can directly affect consumers' desire to buy.Packaging structure plays an important role in packaging.Packaging structure can be said to be the soul of packaging design.In the design idea,combined with its own innovation in packaging structure design,the design method of graphic merger was adopted;in the design model,the packaging structure of special-shaped candy was innovated,while the color,graphics and protection technology of candy packaging were integrated,and the candy packaging design with special aesthetic feeling was designed.The special-shaped candy packaging was designed for people aged 18.30 years.Through the study of the candy consumer market,the design of candy packaging has a preliminary idea,aiming at improving the existing candy packaging.Focusing on the special-shaped packaging structure,the structure of candy packaging was studied.According to the basic concept of special-shaped candy packaging structure design,the structure of special-shaped candy packaging was adjusted in combination with practicability,environmental protection and interesting,so that the special-shaped candy packaging could be more pleasant while beautiful.Special-shaped packaging structure design needs to be able to highlight the brand of the product.Enterprises need to build their own brand on the basis of packaging structure design to let consumers recognize the commodity.At the same time,they need to highlight its brand characteristics in the design of commodity packaging structure.At the same time,it designs brand for special-shaped candy packaging,and produces a series of derivatives of brand text and brand.