Research On The Design Of"Jiang Zi Qing Lan"Dong Embroidery Series Apparel Products

The brand Jiang Zi Qing Lan was founded by Ms.Wen Yanyan,a designer of Hunan craftsmanship,design theme of branded apparel products with ethnic and traditional elements.Combining the national elements of our country with the design of modern costumes,we will create new products that are popular with consumers.As a wonderful flower in the national art,the Sanjiang Dong embroidery in Guangxi contains the aesthetics of the Guangxi family culture and the exquisite craftsmanship of the family.It is one of the traditional intangible cultural heritages in China.It is a collection of textile,paper-cutting and embroidery raditional craftsmanship.Its history has a long history,wide range of subjects,with colorful colors,well-organized composition,exquisite craftsmanship and rich meaning.It is a traditional national craft form with both ornamental and practical features.It often presents the simple aesthetic taste and dreamy artistic style of the family.However,although the Dong embroidery has a very high aesthetic value,the traditional hand-made embroidery in Sanjiang is difficult to retain,and the traditional handicraft inheritance has also appeared to some extent,and it’s very uncommon situation that Dong embroidery applied to modern clothing and succeeded.The design aims to use Guangxi Sanjiang Dongembroidery as the design inspiration source of the brand,starting from the basic artistic characteristics of the Sanjiang Dong embroidery in Guangxi,to carry out in-depth study and understanding,to find the matching point between the aesthetic characteristics of the embroidery and the brand product design,and Clothing is the carrier,transformed and applied.Thereby promoting the inheritance and development of the intangible cultural heritage of Dong embroidery,and at the same time better meeting the needs of the brand audience’s consumption upgrade,which is conducive to the concept of brand communication.This research will focus on finding breakthroughs in the design of modern embroidery,finding a balance between traditional embroidery elements and fashion elements,trying a variety of design expressions,and making the product conform to Jiang Zi Qing Lan brand’s consistent design style reflects the brand’s ability to innovate.At the same time,it will better awaken people’s attention to China’s traditional handicrafts and contribute a small amount to the inheritance and continuation of China’s intangible cultural heritage.