Decision Of Low-carbon Supply Chain With Corporate Social Responsibility And Retailer’s Fair Preference

The rapid economic development has caused the environment to deteriorate even furture.In order to solve these environmental problems,the global concern have gradually turned to the low-carbon economy.Enterprises have played an important role in the low-carbon economy,and the low-carbon research has brought new chalenges to the management of supply chains.It has brought many problems that enterprices hold the view of benefit first.In order to mitigate such negative impacts and enable sustainable development of society,people have gradually paid attention to the topic of corporate social responsibility.In traditional supply chain research,it is often assumed that participants are traditional.Many examples show that supply chain companies are sensitive to the perception of fairness.This paper combines the corporate social responsibility with fair concern,and establishes two research models based on whether the manufacturer pays attention to corporate social responsibility.This paper also considers the fair concern behavior of retailers,and studies centralized and decentralized decision-making.Finally,the cost-sharing contract was used to explore the possibility of low-carbon supply chain coordination when retailers have fair concerns.This article mainly draws the following conclusions:(1)When the manufacturer doesn’t pay attention to social responsibility,the centralized decision is the best decision among the three decision modes.When the retailer is fair concern is the worest decision.It is expected that the supply chain contract will be used to improve it.Consumers ’ low-carbon preferences have a positive impact on supply chain decisions,and the emission reduction cost coefficient has a negative impact on supply chain decisions.This shows that consumers’ low-carbon preference behavior has promoted the development of low-carbon supply chains.The emission reduction cost coefficient means that it is more difficult to reduce emissions and bad for the development of the supply chain.(2)When manufacturers focus on social responsibility,manufacturers will have more tolerant of retailers.The low-carbon input level of products determined by manufacturers and the order quantity determined by retailers will increase with increasing attention to social responsibility.The wholesale price determined by manufacturers will be decreased by increasing attention to social responsibility.The fair concern behavior of retailers has a negative impact on the wholesale prices determined by manufacturers and low-carbon inputs.Therefore,manufacturers will make up for the unfairness of retailers by reducing wholesale prices,but they will also reduce their lowcarbon investment in products because of retailers’ behavior.In general,the fair concern of retailers is not conducive to the sustainable development of the supply chain.(3)Whether the manufacturer is concerned about social responsibility,the cost sharing contract can play an important role in the coordination of the supply chain.The order quantity,wholesale price,and low-carbon input cost will increase with the increasing of the cost sharing rate.Indicating that the cost sharing contract has strengthened the benign cooperation between manufacturers and retailers and promoted the development of low-carbon supply chains.When the cost sharing rate is within a certain range,the supply chain can be coordinated and optimized,but thigh a cost sharing rate will cause the supply chain cooperation to rupture.This article considers the low-carbon supply chain with social responsibility and the fair concern of retailers as the research object.And it studies the decision-making situation under the three modes of low-carbon supply chain.It combines the research of supply chain management with behavioral operations to provide a new perspective for the research of low-carbon supply chains.This article incorporates fair concerns and manufacturers’ considerations of social responsibility into the research of low-carbon supply chains.The consideration of these factors in the supply chain provides relevant reference suggestions for actual supply chain operations.