Research On Low-Carbon Supply Chain Strategy Under The Influence Of Corporate Behavior Factors

This paper aims to explore the impact of irrational factors that are widely present in the actual operation and trading activities of enterprises on the decision-making and performance of low-carbon supply chain members.The research mainly focuses on two aspects.One is to study the corporate social responsibility behaviors that are easily observed by the market and consumers,and the other is to study the fair behavior preferences and altruistic behavior preferences that generally exist in the process of corporate transactions.Based on irrational factors,game models under different decision-making situations are constructed,and the equilibrium strategies of lowcarbon supply chain members under different situations are obtained with the help of Bellman’s continuous dynamic programming theory.Through comparative static analysis,and numerical example analysis.The influence of corporate behavior factors on the low-carbon supply chain is discussed,and the corresponding management enlightenment is provided for the decision-making and operation management of the low-carbon supply chain.The results show that:1)The higher level of social responsibility in low-carbon supply chain channels will always encourage manufacturers to provide higher levels of emission reduction.When the proportion of social responsibility undertaken by the manufacturer is consistent with the degree of social responsibility of the low-carbon supply chain,the total utility of the low-carbon system will be improved,which is,when the degree of social responsibility of the low-carbon supply chain is high,the manufacturer will assume The higher the proportion of social responsibility,the more it can promote the improvement of the system’s utility,otherwise it will damage the system’s utility,and vice versa.2)When the degree of corporate social responsibility demonstrated by the Internet platform is low,the total utility of the system under the centralized decision-making situation is always higher than the system utility under the two-way cost-sharing decision-making model.When the platform actively assumes social responsibility,the introduction of a two-way cost-sharing contract will greatly increase the total utility that the system can obtain,which is higher than the utility level in the case of centralized decision-making.3)The introduction of the two-way costsharing contract has an important impact on the improvement effect of the member’s utility.The sharing contract provided by the platform is more conducive to the development of the low-carbon supply chain system and the acquisition of utility,and the higher the sharing ratio,the more obvious the effect of improving the utility of both members.This provides a feasible way to promote further cooperation between manufacturers and platforms,and improve their respective utility and even the utility of the system.4)The deepening of corporate fairness preference will seriously dampen manufacturers’ enthusiasm for emission reduction and the level of data marketing on Internet platforms.Although the system’s utility can be improved to a certain extent under a certain combination of members’ fairness preference,this is not the case in the long run.It is conducive to the healthy operation of the low-carbon system,so the members of the low-carbon supply chain should be reasonably rational and avoid excessive pursuit of fairness;The deepening of corporate altruism can improve the utility that both members can obtain,and when the platform and the manufacturer implement high-level altruistic attitudes,the system can achieve altruistic utility far beyond the centralized decision-making situation,and obtain more social benefits.