Wechat Marketing Strategy Research Of Jadecolor Company Limited

In June 2018,China’s first comprehensive law on e-commerce,the e-commerce law,was passed,and WeChat business was officially included in the scope of e-commerce operators.This means that WeChat business can finally operate according to the law and be recognized by the state.China’s ageing society,coupled with the trend of younger age,has made health care products increasingly popular in recent years.And the sale of health products through WeChat has gradually gained the recognition of many young people.Jadecolor company is a company of produce and sells health care products.Which has been 6 years so far,from the barbaric growth period of wechat business to the stable growth period right now,from the small team with only 4 people to about 10,000 agents right now,that has experienced the complex macro environment changes in the past 6years.This paper has analyzed the current sales & marketing situation of Jadecolor company in details,and the current economic,social,political and technical macro-environment of Jadecolor company are analyzed by PEST analysis method;and analyzed micro-environment of Jadecolor company with five-forces model.Finally the advantage/disadvantages and opportunities and threats of Jadecolor company are analyzed by uses of SWOT,to summarized the general situation of sales & marketing strategy for Jadecolor company.This paper has conducted market segment,market positioning and target market positioning for Jadecolor company,which combined with STP theory,puts forward sales &marketing of wechat business based on 4I theory,and puts forward wechat business strategy of Jadecolor company such as price,products,promotion,channel based on 4P theory,at the same time,also puts forward cultivate agent teams with full of positive energy;Strengthen the construction of company’s culture;safeguard measures of corresponding regulatory responsibilities should be undertaken by wechat social platform companies.In addition to the analyzation and research of current sales & marketing for Jadecolorr company,this paper puts forward constructive strategy in accordance with the current sales & marketing situation,which hope can help Jadecolor company in sales &marketing of future micro-business,at the same time,it also provide some reference in sales & marketing for other micro-business.