Research On Low-carbon Logistics Business Model Innovation Of Logistics Enterprises Based On The Evolution Game

The low-carbon development of the logistics industry is the general trend of the economic development law and the development requirements of the national industrial policy.As the main body of the logistics industry,the sustainable competitive advantage of the logistics enterprises depends on the innovation of the business model.The low-carbon logistics business model is a feasible model for the logistics enterprises to innovate the business model.Taking the logistics enterprises as the research object,based on the related theory of business model innovation,summed up the connotation and characteristics of low carbon logistics business model innovation,using the content analysis method,inductively identified low carbon logistics business model innovation motivation factors,including government regulation of external motivation factors and market environment of low carbon demand and internal dynamic factors of the low carbon innovation ability and enterprise innovation resources.Using evolutionary game analysis method,from the carbon tax subsidies,innovation subsidy,carbon emissions trading three key elements of government environmental regulation dimension and the demand of low carbon dimension of external motivation factors,analyzed the dynamic factors under the low carbon logistics enterprise logistics business model innovation behavior evolution strategy,and the numerical simulation proved the significant positive influence on logistics enterprise low carbon logistics business model innovation motivation factors for low carbon subsidies,carbon tax,market demand and carbon emissions trading,innovation,subsidies and tax collection of positive effect was greater than the demand of low carbon and carbon emissions trading.Using multi-agent simulation model,examined the external motive factors and internal motivation factors work together under the low carbon logistics enterprise logistics business model innovation behavior evolution,verified the evolution direction of guiding of the government environmental regulation and market low carbon demand of external motivations,low carbon innovation ability and the inner power of enterprise innovation resources factors promoting the evolution of the process,found that low carbon logistics business model innovation behavior of enterprise logistics has obvious evolution stage,and under the government low carbon environmental regulation and market demand of external motivations,the evolution of low carbon logistics business model innovation behavior direction is affected by repulsion and attraction.