Research On Jewelry Packaging Design Based On Custom Consumption Trend

In a social environment where brand awareness is increasingly strong,personalized jewelry packaging design caters to people’s personalized consumer psychology,especially custom jewelry packaging design is favored by people.From the perspective of economics,custom jewelry packaging design is a manifestation of a custom consumption model of quality economy,impacting the traditional consumption concept.In a certain sense,custom packaging design is a popular and fashionable,so it is necessary to study consumer psychology and its changes.It is necessary to improve the level of packaging design with customized consumption,so that the brand image and cultural heritage of the packaging can be fully expressed,so as to innovate the jewelry packaging design under the trend of customized consumption to meet the personalized needs of consumers,with innovative design methods Meet the emotional needs of consumers.The research in this article first studies the custom consumption model from the perspective of the quality economy era,and analyzes that the custom consumption model is a challenge to the traditional consumption model,and the consumer psychology of consumers is changed from the previous herd psychology to personalization and customization.The development trend facing consumption patterns.Secondly,customized consumption will promote the upgrade of jewelry packaging design.It is necessary to transform from a normalized model to personalized design,promote the upgrade and innovation of jewelry packaging design through festive custom consumption,and promote the diversification of packaging materials with personalized consumption.Therefore,the jewelry packaging design should realize the conversion from quantity to high-end taste,reflect the enterprise’s cultural heritage in packaging design,and make the brand and packaging design unified.Thirdly,the jewelry packaging design under the custom consumption trend requires new methods to improve the consumer experience.It needs to be innovative in form,change in the visual communication elements of the packaging,highlight the uniqueness of the customized jewelry packaging design,and enhance the interaction.Consumers’ sense of participation.Finally,through the practice of custom jewelry packaging design,based on the investigation,the design positioning is clearly defined,the brand positioning and conception are determined,and the custom jewelry packaging design is completed.significance.