Research On The Innovative Design Of Food Packaging Under The Customized Consumption Mode

With the promotion of Intelligent Manufacturing in China,the business model attached to the mobile internet is more diversified,and 5G technology accelerates the arrival of the era of the whole network,from the consumer’s purchase scene,demand,payment mode,to the consumer structure,consumption mode and consumption trend,etc.all change accordingly.Different from the previous retail scenes and packaging products of food products,consumers have a stronger demand for personalized design and pleasant consumption experience,and the demand for differentiation is more urgent and specific.At present,there are few domestic and foreign researches on food packaging customization,and there are some problems in food packaging customization products,such as limited customization degree,single form,conservative style and high threshold.In this paper,through the analysis of the impact of customized consumption mode on food packaging design,combined with the research and summary of food packaging customized design,the design principles of food packaging under customized consumption mode are proposed from two aspects of customized design and production,and the design method model is constructed.This paper first analyzes the elements of the framework of consumption mode and the characteristics of customization,and summarizes the three aspects of the impact of customized consumption mode on the design demand change,production process change,and stimulation of multiple design possibilities.Establish the relationship between the customized consumption mode and food packaging design.Secondly,the research part of this paper adopts the case summary of market research,summarizes the existing food packaging customization design mode,process and deficiency,questionnaire survey of food packaging customization design demand,and non participatory observation and Research on three super business consumers in Wuxi and Baoding city based on EBK consumer purchase decision model,so as to provide consumers with food packaging customization experience Finally,according to the data feedback from the survey,the main concerns of consumers participating in the customized design of food packaging,the use scenarios of customized food packaging products,the motivation of participating in the customized design and the existing problems of the customized design of food packaging are summarized.Finally,combining the relationship between customized consumption mode and food packaging design with the research results,this paper puts forward the personalized design principle,collaborative design principle,emotional design principle and flexible design principle from the two aspects of customized design and production of food packaging.Based on this principle,a customized design method model of food packaging is put forward byintegrating previous research work.Small data helps to mine emotional needs,modular design concept involves in design and production,and behavior guidance improves interactive experience to elaborate the design method of food packaging customization,and pays more attention to scenario demand and supply chain system for food packaging customization design and production Summarize the future development trend of more intelligent.To sum up,this paper starts from the influence of customized consumption mode on food packaging design,investigates the existing problems of food packaging customized design and consumer customized demand,and puts forward the corresponding design principles and design method model,which provides a certain reference value for the research of food packaging customization and food packaging customized production.Consumers participate in the customized design And the concept of production expanded the current research dimension of food packaging customization.