The Change Of Media Image And The Reconstruction Of Discourse Power Of Medical Students In The Era Of New Media

The analysis of doctor’s media image is an extension and extension to the stereotype of doctors.In recent years,the image of doctors has increasingly become the focus of public discussion.This paper selects the larger medical and patient reports in the past ten years as the research object,and aims to present the influence and evolution of different media on the image of doctors,so as to actively study the law on the expression of doctors’ media image.In the new media environment,the image of the doctor’s media can not be separated from three important effects,including the media,the doctor group and the public.First,the media image of the doctor has some positive changes in the new media era.The traditional media has a great imbalance to the doctor’s media image,and the media is from the media.Second,with the gradual popularization of the Internet,the image of the doctor has gradually been stigmatized by the Internet public.The doctor group has also started to form a "doctor self media alliance" from the counter attack of the doctor,and begins to answer the doubts and doubts in the medical incident with a professional perspective.The expression also has its own characteristics,the opinion leaders of the medical field began to use the means of new media to spread medical knowledge.Third,with the increasing of the right of speech in public opinion,the opinion of public opinion gradually tends to rational analysis.With the in-depth investigation of the medical and patient events,the truth gradually emerges,and more and more rational voices begin to emerge,which also fully shows the continuous promotion of media literacy in the new media era.