| Health management is a popular vocabulary which is familiar and unfamiliar with a wide range of areas.Many medical institutions and community health service institutions also engage in such preventive medical services.Shandong Guojian Yinfeng Health Science and Technology Co.,Ltd.is a comprehensive service company based on modern biotechnology,which provides personalized health affairs management on the basis of health records such as personal physical examination data,gene detection data and microbial detection data.The company adopts the scientific model of modern biomedicine and information management technology to provide comprehensive health insurance services to every consumer,from psychological and biological perspectives to help people successfully and effectively maintain their health.Its core contents include:collecting health data,establishing health records,evaluating health status,predicting health trends,formulating and implementing them.Health plan.Finally,we can achieve the goal of reasonable management of health,establishing a good life style,improving the quality of life and delaying aging.Health management focuses on effective prevention and control before disease occurs,and the expected outcome is health rather than disease.However,in view of the occurrence of diseases and from the perspective of ensuring the coherence of services,some institutions also provide medical services,such as:comprehensive use of disease prevention,molecular biology,clinical medicine,IT network technology and other advanced scientific means.Health management is not a single service project,but a complete management system,which consists of different management service links,and every link can be decomposed,quantified.After more than 20 years of research in the US,health management has come to the conclusion that 90%and 10%.Specifically,after 90%of individuals and businesses have applied health management,medical expenses have dropped to 10%of the original.10%of individuals and businesses do not apply health management,and the cost of health care has increased by 90%.Therefore,health management is not only a concept,but also a method.It is also a set of perfect and thorough service procedures.Its purpose is to enable patients and healthy people to be healthy,and save expenditure as much as possible.The experience in developed countries proved that through effective and active prevention and intervention,participants are 50%more likely to take medicines regularly according to doctor’s orders,and their doctors are 60%more likely to prescribe more effective medicines,thus reducing the overall risk by 50%.According to the report of China Health Economy,from 1965 to 1975 in the US,the incidence of coronary heart disease decreased by 40%and cerebrovascular disease by 50%.In 1969-1978,the number of deaths from cardiovascular diseases decreased by 800000.In 1978-1983,cholesterol levels decreased by 2%;Blood pressure level decreased by 4%;The incidence of coronary heart disease decreased by 16%.Based on the gap of health management at home and abroad,little research has been done on the marketing of health management led by gene detection and biotherapy.This paper studies the marketing strategy of Shandong Guojian Yinfeng Health Technology Co.,Ltd.Shandong Guojian Yinfeng Health Science and Technology Co.,Ltd.relies on the technical resources of professional medical cell resource bank and superior medical and service resources at home and abroad,adopts 5S health management system to carry out membership management.Starting from preventive medicine,taking high-end physical examination and gene testing as the entrance,relying on chronic disease management and private doctors,it provides professional,heart-saving and effective health management services for individual and enterprise members.At present,the single way of expanding customers and the low growth rate of customer number s are the main obstacles to the development of enterprises.Through SWOT analysis and STP analysis,this paper establishes the segmentation market,target market and market positioning of Guojian Yinfeng Company.To implement the above analysis results,it should adopt the following strategic system.In medical service projects,it should develop customer drainage products and personalized products to enhance product service connotation.On the price of medical service items,it should combine flexible price,preferential price and public welfare price.On the channel,it should step up the development of industries such as the elderly,and build the internet health care system.In the promotion,it should strengthen the "Guo Jian Yin Feng”APP customer attraction role,and the traditional mainstream media advertising to establish the brand utility of enterprises.This paper has certain innovative significance.This study introduces the ISMAS model of advertising promotion of new media path design,reflecting the theoretical frontier.In practice,the design of medical service project,price design,channel design and promotion design are novel in the paper,which can promote the marketing of Shandong Guo Jian Yin Feng Health Technologies Incorporation.. |
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