The Research On Brand Design Of Tourism Souvenirs

Based on the brand design of thetourism Souvenirs inFuChuan,Guangxi,this topic would illustrate the importance of the branded tourism souvenir design for the development of the tourism souvenir market in response to the current problems in the domestic tourism souvenir market.Based on the research and investigation about costume culture,architectural culture,totem culture,and FuChuanlocal tourist attractions of the Guangxi Fuchuan Yao nationality,I have taken these four available resources as the theoretical support and source of design inspiration.Then,this paper would interpret investigation and systematic analysis of the market situation of Guangxi FuChuann tribal tourist souvenirs,emphasized on the importance of regional characteristics and cultural differences on nationality souvenirs.Furthermore,the author applied the innovative design techniques to integrate ethnic elements with modernity to create a unique minority tourism souvenir brand that meets the characteristics of the times.The purpose of this paper is:the new system of souvenirs with regional characteristics and novel designs are needed in the tourism souvenir market of Guangxi.The purpose of this article is to create a brand of tourist souvenirs for the FuChuan Yao people through the design method of the souvenir branding,so that the tourist souvenirs of the Guangxi Fuchuan Yao nationality can be distinguished from other tourist souvenirs and at the same time be designed for the branding of souvenirs from other regions.Another purpose of this paper is to promote the protection of ethnic culture through the design and development of the tourism souvenirs of the Yao ethnic group in Fuchuan,Guangxi,carry forward the cultural heritage of the motherland and enhance the economic benefits of the tourism industry.At the same time,it is hoped that studying this topic will allow more people to understand that Guangxi Fuchuan understands the profound historical and cultural connotations of the Yao ethnic group,so that Yao culture can continue to develop and innovate while retaining its traditions.