Research On The Visual Image Design Of The Ancient City Of Taierzhuang Under The New Media Environment

Driven by the socio-economic development,the tourism in the ancient city develops rapidly.The establishment of the tourism brand in the ancient city has become indispensable for the development of tourism in the ancient city.With the development of media technologies,the rich and three-dimensional sensory experience brought by the new media has caused a huge impact on traditional media and led to a trend of convergence with the new media,which also means the era of multi-media cross-integration in terms of visual image design.This paper mainly studied that the visual image system of the ancient city realizes its tourism business value,aesthetic value and historical and cultural value with the new media as its carrier.Through the exploration of the APP lication of the new media in the visual image design of the ancient city,the rich visual design and expression form in the new media environment is introduced into the visual image design of the ancient city,Taierzhuang.Taking the representative of the new media,mobile phone terminal,as the focal point,the visual image design of the ancient city is studies and implemented to promote the integration of the ancient city culture and the new media propaganda method,enriching the diversification of the design language and design thinking in the visual image design of the ancient city,Taierzhuang.The combination of dynamic and static visual symbols presents the long history and culture of Taierzhuang,which better interprets the culture of the ancient city through interesting and attractive forms of expression,so that the audience can get a better sense of travel experience.Relying on the extensive propaganda method of the new media,the branding effect of the ancient city of Taierzhuang is promoted,thus facilitating the development of tourism in the ancient city of Taierzhuang.