The Research On The Poster Design Of Xiangyang Ancient Longzhong Tourist Area

Nowadays,the tourism competition is becoming more and more fierce,the traditional posters still appear in public places as an important medium of propaganda in tourist scenic spots.However,this kind of inheritance to the traditional still has some disadvantages,can not satisfy the existing public aesthetic interest,its commercial value is also affected by the competitiveness of the industry.This paper aims at integrating the characteristic resources of the tourism scenic spots in ancient longzhong area in xiangyang,taking the historical and cultural city as an example.In this paper,when discussing the design of posters in Xiangyang Guolong tourist scenic spot,firstly,it analyzes the background of the study of posters in Guolong,and collates the research status of posters at home and abroad.Secondly,it analyzes the generation and development trend of tourism posters at home and abroad and discusses the role of tourism posters in promoting public participation.In the third part,the author first through the field investigation and research,fully understand the tourism resources advantages,and then generalize and sum up,and also from the natural plants,historical buildings,stories of the three countries,carved samples and other four aspects of the elements,to prepare for the subsequent design materials;Then in the fourth part,through the collection and analysis of the existing posters and posters in Guolong Central Scenic Area and other similar tourist scenic areas,and sum up their advantages and disadvantages,and in conjunction with the previous tourist survey and questionnaire analysis,the design of posters and posters in Guolong.In the implementation of the concrete plan,the main use of flat and the line script of the performance of the concept of Guolong special resources to integrate the visual elements into the tourism poster design,play a publicity and guidance role;The paper also discusses the form of promotion of the tourism poster design in the digital media environment.Finally,the paper reviews and thinks about the design of poster in guolongzhong tourist area,and the commercial effect and economic value,including the deficiency,should be considered.In conclusion,the tourism poster is not only the reflection of natural human resources in the scenic area,but also a microcosm of the local culture in Xiangyang,which embodies the unique geographical environment of Gulongzhong.