Study On The Integration And Development Of Tourism Industry And Cultural Industry In Gannan Tibetan Autonomous Prefecture

In the current context of the rapid development of the whole social economy,as people’s growing spiritual and cultural needs for itself,in terms of the demand of the tourism,cultural connotation and show people to carry forward the national regions culture in national regions to adopt the wind tourism projects and activities showed a high degree of interest,in terms of industrial property,cultural industry and tourism industry has very strong coupling relation properties.Gannan Tibetan autonomous prefecture,it not only has a vast beautiful natural scenery,and in the cultural resources is fruitful,including some distinctive national minority culture resources,through the excavation of the rich national characteristics and cultural performing arts repertoire and cultural heritage,to build a batch of national tourism village,set up some with demonstration lead the effect of ethnic tourism projects,so the gannan Tibetan autonomous prefecture as the typical representative of gansu national region culture industry integration regions.This paper firstly summarizes the domestic and foreign research results on industrial integration and cultural and tourism industry integration and puts forward the theoretical basis of this paper.Secondly,on the theoretical basis,the paper analyzes the fusion mechanism of the cultural industry and the tourism industry,and lays a theoretical foundation for the establishment of the evaluation index system of the development level of the two industries through the analysis of the fusion power,process and path.Again,relying on the basic elements of industrial convergence path,build up a set of applicable to the gannan Tibetan autonomous prefecture of cultural industry and tourism industry development level of quantitative evaluation index system,and using the coupling model of physics concept,establish cultural industry and tourism industry integration in gannan Tibetan autonomous region coordination degree model,divide the fusion coordination level.Then,the development status of cultural industry and tourism industry in gannan Tibetan autonomous prefecture is analyzed,and the development level and degree of integration and coordination of the two major industries from 2007 to 2017 are analyzed in dynamic time sequence,from which the problems existing in the integration of cultural industry and tourism industry in gannan Tibetan autonomous prefecture are summarized.Finally,based onthe analysis results,this paper puts forward some forward-looking and feasible countermeasures and Suggestions,in the hope that gannan Tibetan autonomous prefecture,as a typical representative of ethnic areas in gansu province,can achieve better development in the integration of cultural industry and tourism industry.