Research On Corporate Space Identity Based On CIS Theory

This design is the Le Coq Sportif retail space design.Under the guidance of the company’s latest CIS strategy,it is based on the requirements of Ningbo’s Le Coq Sportif Apparel Co.,Ltd.to enhance the brand’s overall image and users.Experience to achieve the goal of increasing brand value and user spending.The design is based on the theme of “riding Jiangnan” and taking the inner space of Ningbo Mingzhouli shopping mall as a physical venue.Through the combination of Le Coq Sportif brand’s own CIS and local cultural recognition elements,it creates a new generation of retail space image for design highlights.The landing of this design will promote the development of CIS-derived space design to provide practical and theoretical development,while contributing to the integration of local culture design and the aesthetic improvement of consumers.According to the market demand report,according to the“identification” characteristics of CIS-derived space recognition design,this paper introduces the macroscopic status quo and problems of CIS in domestic brand market,focusing on the retail space image of famous sports brands and Le Coq Sportif.Research on the development of global retail image,through brand internal communication and brand market inspection,and assisting in the methods of literature review and network information collection,it is found that the brand is dominated by CIS strategy,whether it is brand competition,audience experience,design division and Cultural development has an urgent market demand for space recognition.This design provides a platform for in-depth research and innovative practice of CIS-derived space recognition design.The theoretical research report,based on this design,interprets the space around “ recognition ”,studies CIS and identifies related literature theories,and analyzes a large number of books and documents,focusing on CIS,visual recognition,spatial recognition and retail space.It is concluded that the core of spatial recognition design is the output of information from shallow to deep,which provides a strong theoretical support for the design to highlight the breakthrough point of CIS and local culture.According to the design process report,based on the CIS-derived space recognition design research,the Le Coq Sportif retail space design with the theme of “riding Jiangnan” was launched,and the retail space in Ningbo Mingzhou Li Shopping Center was designed as a venue,through space renderings and The presentation of the space scheme Le Coq Sportif brand CIS and the combination of local culture design.Through the analysis of the pre-brand market,the process practice of the medium-term plan design and the feedback of the late landing,the final four-page layout and a set of renderings and program design results were completed.The brand market,which is dominated by the CIS strategy,is oriented towards the strong demand for spatial recognition,and is guided by the theoretical knowledge from the shallower to the deeper.The design takes the combination of the brand’s own CIS and local culture as a breakthrough point,and gives full play to the professional advantages of environmental design to the spatial dimension.After the project is launched,it has reached the goal of upgrading the brand retail space image to enhance brand recognition and drive experience consumption.