A Report On The Translation Of Conscious Business

The translation practice report is selected from Conscious Business of Dr.Amrit Singh Khalsa.The book mainly describes several qualities that conscious business people should have,and how to apply these qualities to work practices to make more conscious decision-making.Therefore,this book has strong practical significance for enterprises and professionals.This translation practice selects chapters four to six of the Conscious Business for translation to analyze the translation strategies and methods used in the translation process under the guidance of semantic translation and communicative translation.Semantic translation and communicative translation were put forward by Newmark.Newmark believes that different translation strategies should be chosen for different text types.In view of the fact that this book combines the characteristics of informative and expressive texts,the author conducts case studies from the two levels of semantic translation and communicative translation.Combined with specific cases,communicative translation is used as a guide to summarize the translation strategies such as part-of-speech conversion,amplification,omission,subject conversion,voice conversion,liberal translation and textual cohesion,so as to achieve the effect of the translation on the target reader as much as the effect of the source text on the source text reader.And guided by semantic translation,the author has summarized three translation methods: selecting proper word meaning,retaining the sentence structure of source text,and being close to the language style of source text.The three translation methods enable the translation to convey the original information more accurately.Through this translation practice,the author believes that semantic translation and communicative translation have guiding significance for the translation of this book,and provide great help for the author to solve the difficulties and improve the translation competence in the translation process.