The Research On Some Chemical And Physical Test Methods In The Chemical And Fiber Production Process

In recent years,IP is widely used in common occasions,we can see it frequently either in the film dramatizations or the game development situations,even in the e-commerce field,more and more such cases have been risen,this combination shall not only deepen the brand effect but also bring some innovation element into the e-commerce field,thus producing further values for the brands.Therefore,IP marketing is now becoming the key attention of e-commerce industry.Just after the finished "618 Promotion" of JD in 2018,it announced a big news that it shall cooperate with Universal Picture,the biggest film studio in Hollywood,to reach the first cross-industry campaign,which is also the first huge cooperation that Universal have been launched with Chinese e-commerce giant.The theme of this campaign is "Universal Adventure Day",June 21 shall be set as the shopping promotion day and warmed up by nine IPs of Universal Picture.The source of this paper mainly comes from the Postgraduate internship experiences from promotion campaigns of Design Department in JD.The project includes 2 IP campaign of H5 built in Jingdong Mall:Mysteries in Dream and Debut Qualification Evaluation,the background of the former is standing on this cooperation.I was mainly in charge of the vision design part.This paper expounds and analyzes in detail the present situation of e-commerce development,the present situation of H5 design and the classic case of IP in the design and application of brand e-commerce,Tmall Challenge Brown Bear.Starting from the positioning of Jingdong brand,this paper discusses the creative process,design process and design highlights of H5,and compares the design strategies of Jingdong and Tmall in content IP promotion,and carries out the precipitation of IP activity design scheme.At the beginning of the design work,the paper makes a desktop investigation and visual derivation research on the deductive method of visual style,and summarizes and analyzes the application of similar H5 visual language and the design method of dynamic effect at present.On this basis,output the visual document,draw the sketch of the page,synchronize the progress with the demand side,in the design software to achieve the idea of landing,complete the entire H5 design.Through the in-depth analysis of Tianmao's deep IP cooperation project Tmall Challenge Brown Bear,the design practice of Jingdong Weak Authorization IP project Mysteries in Dream and unauthorized IP project Debut Qualification Evaluation,this paper discusses the different design strategies of IP authorization degree,IP type and IP packaging degree,hoping to provide some new ideas for IP marketing.