From Ritual Resistance To Pleasure Consumption

KUSO,a special cultural phenomenon,has attracted much attention since its birth.For the football fans,it has pushed the Kuso culture into a new climax.Various kinds of Kuso works emerge in an endless stream,showing their unique characteristics.They rely on their identity to make independent production,destroy and recombine the original context,vent their emotions,and finally achieve the rebirth and Transcendence of meaning.In the early stage of online Kuso,fans showed serious criticism of authority and deconstruction of elite classics,which had a strong sense of criticism and resistance.From the perspective of the current development,fans' Internet Kuso has evolved from an initial way of ceremony resistance to a lively Carnival of pleasant consumption.In the new media context,a lot of fans' Kuso has become a "symbol production",and has gradually lost its original resistance significance.Nowadays,the trend of fans' online Kuso trend is closely related to the current social pattern,the development of media technology and the increasing tendency of Internet consumerism.More and more euphoria consumption fans play a part of the "decompression valve" of society to some extent,but the negative effects can not be ignored.The article is divided into four chapters.The first chapter gives a brief account of the formation of football fans' online Kuso rite,mainly from the ways of fans' Kuso production and the resistance significance.In the second chapter,from four aspects of content,identity,media and culture,this paper expounds how fans' network Kuso is changed from the ritual of critical resistance to the consumption of pleasure.In the third chapter,the author explains the social causes of football fans' network Kuso from social form,cultural background and media technology.In the last chapter,the author believes that although football Kuso can be consumed by more people,to some extent,it is a social "decompression valve".However,under the current information environment,there are such problems as legal norms,challenges to moral bottom line and network stigma.In the face of these problems,in order to avoid the tragic fate of fans' online Kuso becoming a negative culture,I also put forward my own views and suggestions at last.