Development Strategy Research On Chinese Women's Football Professional Club

With our country's enhancement of the construction of sports powerful nation constantly,the development of women's football clubs of our country is increasingly manifesting its important status.Of the last century,depending on the development of " the whole nation system",our women's football had certain advantages;but with the increased international competition and social development,the development of women's football of our country was gradually being restricted to some degree.On February 27th,2015,at the 10th conference of the Central Group for Comprehensively Continuing the Reform,Overali Flan Of Reform Ano Development Of Chinese Football was approved,and in the medium-term goal,it was pointed out definitely that China's women's football should return again to the ranks of the best teams in the world;with the introduction of this scheme,China's football industry ushered in a blowout development from the year of 2015 till the year of 2020;the construction of professional clubs of women's football in China is also showing the thriving development trend,for instance,both professional club of excellent women's football of ChangChun Volkswagen and professional football club of Suning,Jiangsu belong to the women's football club with a relatively perfect professional construction.Starting from the physical situation of the development of women's football of our country,the paper absorbed development experience at home and abroad to remedy the deficiency of the development of women's football in our country and offered the corresponding suggestions.The paper regarded the development strategy of professional club of women's football in our country as the research topics to analyse specifically the development of professional clubs of women's football in our country?Through the methods like document analysis methods,survey study methods,expert interview methods,methods of comprehensive analysis of multi-discipline and etc,the paper made a particular study and analysis for the professional clubs of the women's football in our country and summarized the relevant questions.Firstly,to analyze the significance and background of the topic option of professional club of women's football as well as its present situation at home and abroad and explain the writing purpose;secondly,to form the strategy mode of enterprise brand development through the study and analysis of the revelant questions met during the development of professional club of women's football in China at the present stage as well as the combination of club management strategy;thirdly,to analyze the present situation of professional club of women's football in China based on investigation and research;fifthly,to choose the development strategy that is suitable for professional club of women's football in China through analysing revelant questions and offer constructive suggestions to facilitate the long-term development of professional club of women's football in China.