SWOT-AHP Analysis And Strategic Choices Of Public Sailing Clubs In Qingdao

Sailing is in vigorous development of our country in recent years,coming along with the thriving emerged the public sailing club.However at the same time many problems come out and seriously affect the healthy development of the Qingdao sailing market.As the Capital City of Sailing,Qingdao is leading the development of sailing across the country.The public sailing clubs now have development chances than ever,but without enough scientific research,the business development strategy of those clubs cannot be correctly instructed and guided.At the same time,the research on Qingdao public sailing clubs is also significantly important for the city's fashionable and modern international image and implement of Qingdao Government's essential deployment.This article does research by proposing,analyzing,and solving the problems.Firstly propose the question that the development direction of Qingdao public sailing clubs,then conduct SWOT qualitative analysis,then construct a hierarchical model,calculate the weight of each influencing element,and quantify the importance of these elements via AHP quantitative analysis,finally find out the best development strategy for sailing clubs according to the overall characteristic strength and the key element characteristic strength of the strategic situation.The main conclusions are as follows:1?The internal advantage of the development of Qingdao public sailing club is that the sailing club increases continuously and has good operating efficiency,and its operating mode and age structure are good.The main disadvantages are that the club lacks of complete supporting facilities,the department structure is not clear,the comprehensive quality of coaches is not qualified enough,and the way of publicity is not advanced.2?The external opportunities for the development of Qingdao public sailing club are national and local support,solid economic foundation,and superior tourism resources,the accurate development of the sailing market promoted by the era of bigdata,the appropriate natural environment and good competition environment.External challenges include insufficient policy implementation,strong bargaining power of suppliers and consumers,small scope of consumer groups,large liquidity of consumers,and threat of substitutes.3?The key factors influencing the development of Qingdao public sailing club are: solid economic foundation,the value of sailing itself,the low comprehensive quality of coaches and the threat of substitutes.SWOT overall characteristic intensity is in order of opportunity,advantage,disadvantage,challenge.4?SO strategy should be the first choice for the development of Qingdao public sailing club.Suggestions to Qingdao public sailing clubs:1?Seize the key opportunities and define the guiding ideology and development goals of the sailing club in the future 2?Use commercial events as the cut point,expand the audience,improve the influence 3?Make up for the shortcomings,strengthen the introduction of professional talents and the establishment of training system 4?Build a popular sailing tourism ecosystem and promote the integrated development of the industry.