Research On The Development Strategy Of Liaoning Huafeng Civil Chemical Development Co., Ltd

Liaoning Huafeng Civil Chemical Development Co.,Ltd.(hereinafter referred to as "Huafeng Company")is a large state-owned holding enterprise specialized in civil explosive equipment.In the face of the increasingly developed quality-oriented manufacturing industry,the external environment such as technological innovation in the same industry and the continuous strengthening of product research and development has a severe impact on the traditional manufacturing industry.The increasingly fierce competition within the industry and the low level of intelligent mechanization continue to affect the breakthroughs of the traditional manufacturing industry.In addition,the state’s regulatory requirements for dangerous goods manufacturing industry have been gradually upgraded,the enterprises have difficulty in making profits,solving the development resistance of Huafeng’s poor sustainable development ability and weak risk prevention and management ability,so as to open up new markets,improve the operating efficiency of enterprises,realize the steady and sustainable development of the company and the reasonable and steady growth of the enterprise’s efficiency,at the same time,it can effectively promote China’s civil explosion.The development of breaking undertakings towards a more stable and efficient direction will also play a strong role in revitalizing the old industrial bases in Northeast China.This article elaborates through five parts: the first part clarifies the overall structure framework,defines the practical and effective research methods,discusses the background and significance of the paper research;the second part provides a scientific method to solve the company’s practical problems by analyzing the strategic theory system;the third part mainly uses PEST analysis and EFE analysis.The fourth part is to use SWOT analysis method to elaborate and analyze the company’s future development strategy choices and formulation;the fifth part is to discuss the specific implementation measures and safeguard measures of Liaoning Huafeng Civil Chemical Development Co.,Ltd.development strategy and draw conclusions.On the basis of theoretical research,through in-depth analysis and rigorous argumentation of Liaoning Huafeng Civil Chemical Development Co.,Ltd.,this paper clarifies that under such opportunities and challenges as increasingly strong economy and increasingly perfect policy of dangerous goods,the company is facing bottlenecks in the field of industry internal competition,technological innovation,technological tackling key problems,fierce competition in the market and high standards.Under the threat of customer demand shocks and other aspects,the company overcomes the weakness of its own profitability,customer structure and professional level of employees by making use of its own brand,the continuous improvement and innovation of traditional technology and other advantages,and clarifies the company’s development goals and the choice of its own diversified development strategy.Liaoning Huafeng Civil Chemical Development Co.,Ltd.should make future work in the aspects of market strategy,brand strategy,marketing strategy and product strategy.On this basis,specific safeguards for the implementation of the strategy are clarified,including improving the organizational structure,improving operational efficiency,using innovative technology,intelligent mechanized equipment,and innovative new technology to strengthen the research and development of new products in the field,so as to promote the development of the company.The establishment of these safeguards can promote the healthy and sustainable development of the company.