Research On Optimization Of Marketing Strategy For JN Football Club Members

With the increase of people's disposable income year by year,more and more attention has been paid to their own health and the sports industry.As an important part of the domestic sports industry,the Super League Football Club is far from enough in value research and value marketing of the industrial chain.The core of this is the need to continuously discover and innovate fan member scenes to realize the value of the club.This paper studies the optimization of marketing strategies of JN football club members,which is helpful to recruit fan members through different marketing strategies and increase the number of fan members.It is helpful to focus on the precise needs of fan members through pre-implementation research and post-implementation summary.It is helpful to establish faith for fan members through various activities and scene experiences,and to enhance the loyalty of members;It is helpful to predict the potential needs of members,accurately develop the market and cultivate the ability of commercial operation through the association of member portraits.Starting from the marketing of football club members,this paper uses 4Ps theory,4Cs theory,value creation theory and other theories to build a member marketing model.It uses literature retrieval method,questionnaire survey method,value chain method,case analysis method and other research methods,and combines the actual situation of JN football club members to conduct in-depth research on the optimization of club members' marketing strategy,and uses member data system to visualize abstract data.From the number of members,the needs of members,the loyalty of members,the value of members and the club to create a better marketing strategy system,that is,around the members themselves,shaping in attitude,guiding in behavior,through a variety of member scenarios,the number of members is increasing,the demand side is continuously accurate,the loyalty side is continuously improving,and the value side is continuously deepening.Through the implementation measures of marketing optimization strategy,risk analysis and prevention,effect prediction and other aspects,the value chain closed loop between clubs and members is discussed,the membership marketing system of super clubs is constructed,the marketing strategy is formulated based on the concept of value co-creation,the marketing goal of commercial value is realized,the commercial operation ability of JN football club is improved,and the social value of sports marketing is deeply cultivated,which can effectively help the future development of China's sports industry and has higher reference significance.