The Strategy Research About Company J Condom Brand

With the rapid development of China's economy,the continuous progress of Internet technology and the structural change of China's population,J company's condom business in China has encountered new opportunities and challenges.In the tide of Internet economy,compared with its main competitors,J company has advantages and disadvantages in terms of resource capacity,enterprise structure,opportunities and risks.How to overcome the short board and seize the opportunity to continue to grow? This is a huge challenge for J company.As one of the top brands of the condom market in China,the brand strategy of J company is of vital significance to the life of Chinese young people.This paper which analyzes its internal and external environment and combinines J company's major condom brands in China with the research object,takes J company's condom brand as the research object and proposes the development strategy of condom brand of J company based on the actual situation of the company.This article is divided into five chapters.Firstly,it mainly discusses the significance of the research,and describes the development of major brands and strategic theories at home and abroad.Secondly,main models and analysis methods of related brands and strategies,such as Dentsu Honeycomb Model,PEST analysis,SWOT analysis,3C model and other tools,were used to interpret,analyze and predict the macro environment,competitive environment,future development environment and internal resource capacity of J company's condom brand.Then,on the basis of the above analysis,the paper proposes the strategic development goals and vision of J company's condom brand,and points out the strategic choice and implementation direction of J company's condom brand,and defining the implementation guarantee of the strategy.This paper combines the classic theory and model of brand and strategy with the practical problems J company faces,points out the social responsibility and the social value that J company needs to assume and realize,and then finds out a new construction idea for the development of J company's condom brand.