A Research On Coal Price Strategy Of Shendong Coal Group Company

China is rich in coal resources,and coal is the food for the development of national economy.In recent years,the global coal consumption has remained stable with the total amount basically stable.The global coal market is becoming more and more abundant from tight supply,driven by the demand for electricity in Asia.In2018,the demand for electricity in Asia and the construction of coal-fired power plants in South and Southeast Asia will accelerate.After coal capacity expansion is slow,2013-2016 global coal investment downward,beginning in 2017,the coal market gradually improve,global investment decline narrowed,global coal capacity basically stable,the coal industry since 2018 investment to modestly,but between price and volume change complex,the coal market in China coal enterprises for losses into profit slightly with a few years ago,in the face of the new normal economic and social development,how to keep the profit level,the enterprise makes the market price and volume,price and production take different time to increase profits.In order to play an important role in the development of China’s coal industry,this paper takes Shendong Coal Group Company as the research object and starts with its coal price and pricing mechanism.First of all,the introduction part expounds the background and significance of topics,east god seven top coal group in accordance with the national energy target,building competitive world-class integrated energy group,through the east coal group to god of the development of the coal price strategy research,combined with the present domestic and foreign coal market change on the content for this paper.Secondly,this paper expounds the pricing mechanism,variable analysis and price model of self-produced coal and purchased coal from the two aspects of self-produced coal and purchased coal.Through the study of the pricing mechanism,the price regulation role can be brought into play to increase the income of enterprises.In addition,with the reduction of production capacity,uncertainties,co VID-19 and other factors,the coal price and enterprise efficiency are affected to different degrees.Finally,based on the comparison and analysis of the previous parts,the method and conclusion of the coal price pricing mechanism of the enterprise are drawn,which makes important decisions for the future development of the enterprise and market analysis,and also determines the target and direction for the high-quality development of the enterprise price.