Research On Optimization Of NPD Process Of A Consumer Electronics Coatings Company

With the globalization of the international economy and the rise of the third global scientific and technological revolution,China’s economy is about to open up,reform and innovation and industrial upgrading become the only way for China’s economic development to drive global economic development.Whether it is the Sino-us trade war or the transformation from "Made in China" to "Design in China",the market-oriented enterprise development model with customer demand as the core is evolving rapidly.However,enterprises need to have a complete and efficient product development system to develop products or services with core competitiveness.How to tailor a set of product research and development system for the enterprise according to the external environment and internal conditions is the key and starting point for the sustainable development.According to the current situation,the product research and development system is more widely used in IT industry and manufacturing industry,but IT is still a blank in coating chemical industry.There is no formal research and process analysis on the product development system.In this thesis,based on the example of A company with international status in the coating industry and based on the product development process management,optimization and improvement are carried out under the existing actual conditions to improve the overall market competitiveness of the enterprise and the success rate of product development.First of all,this thesis applied the strategy of blue ocean strategy map,PEST analysis,porter five model and AHP-SWOT quantitative analysis tools such as the market environment,the enterprise internal environment,industry competitors to compare,analyze the advantages and disadvantages of enterprise development,A company and the analysis results on the basis of the development of NPD development strategy choice and innovation technology of product platform.Then,in order to solve these strategic issues you need to our rigorous to optimize and improve the development process,combined with the use of source management system and project management theory based on A company’s existing NPD process non-value-added links to find out problems and the insufficiency,and optimized,make it become the basis of product development and an important source of sustainable development.Finally,it sets up and supplements the performance appraisal which is closely related to product development management and the project management of product cycle.It is hoped that this series of studies and Suggestions can further improve the product innovation and product development process of company A,so that it can use this advanced management concept and practical application for the purpose of improving product development quality,accelerating development progress and saving costs.At the same time,also hope to contribute to the whole coating industry product development field of application and reference.