| The hazardous waste disposal industry has not had a long history of development in China.It is an industry that has a high degree of dependence on policies and regulations.With the deepening of industrialization,the market size of hazardous waste disposal in China will continue to expand.It is expected that within the next five years,The market for hazardous waste disposal will reach 100 billion.KR Group’s traditional business is boiler ignition combustion control and flue gas management.In recent years,due to the influence of the external environment,the performance has continued to decline,and it is urgent to find new growth points.After entering the field of hazardous waste disposal through the acquisition of Company A in2017,how to seize the opportunity,clarify the industrial strategy for hazardous waste disposal,and achieve the goal of rapid development is a problem that the KR Group must solve.Based on the theoretical basis of enterprise strategic management,this paper analyzes the environment of enterprises in the field of hazardous waste disposal through PEST,competition analysis and SWOT analysis.Through the analysis of the external environment,it is found that the opportunities in the external environment far exceed the threats,and the threats and risks mainly come from the industry leaders,the large number of capital entry incentive competition and industrial technology upgrading requirements.From the results of the internal analysis,the company has obvious regional advantages in terms of disposal of varieties,treatment scale,qualifications,technology,management and talents.In particular,the industry-wide circular model also forms a unique advantage for the company’s profitability.The company’s disadvantages in brands and financing channels can be improved through various measures in the future.According to the analysis results,the current hazardous waste disposal industry of KR Group should choose SO development strategy.At present,it mainly adopts a centralized development strategy.After the completion of the hazardous waste industry layout,it adopts a diversified development strategy,increases the investment in hazardous waste transportation,and widens the profit channel.In the implementation of the hazardous waste industry strategy,KR Group,in addition to ensuring the implementation of organizational management,capital,talents,andtechnology research and development,must also expand production capacity through model replication and horizontal regional distribution,and gradually establish scale and brand advantages throughout the country.We need to actively carry out model innovation,speed up the establishment of an environmental housekeeping platform,cultivate new profit points,speed up the construction of provincial waste research institutes,and maintain the leading edge in hazardous waste disposal technology and processes.Through the research on the hazardous waste disposal industry of KR Group,this paper puts forward a strategy suitable for the development of the hazardous waste disposal industry of KR Group,which provides the decision-making basis for the future management activities of enterprises and is very important for the construction of core competitiveness.At the same time,it also has other implications for developing strategies for hazardous waste enterprises. |