Study The Development Of Tea Culture Research Tourism In Yingde City

China is the origin of tea culture,China’s tea culture has a long history,thousands of years of development history left China’s precious wealth which is the essence of Chinese excellent traditional culture,whether daily necessities of sauce vinegar tea,or full of poetry,poetry wine tea,tea culture surround in our life everywhere,tea relatedculture,have spiritual value also have practical value,we need to dig,inheritance and carry forward.Tea culture tourism is a series of tourism activities which the theme is related with tea and tea culture.it is tourism activities based on the tea related elements,the tea ecological environment,tea production,natural resources,tea area richand connotation and colorful folk activities.The value of tea culture including aesthetic value,historical cultural value and health practical value attracts tourists.It is another a new forms of tourism style that Multi-function include scientific planning and designing,sightseeing,knowledge,experience,art,entertainment,trading,shopping,vacation,and so on.With the continuous promotion of the double reduction policy of culturalconfidence,quality education and basic education,study travel has been valued by the national education.With the tea culture into campus activities as the basis,the tea culture and tea industry research travel as the carrier,it fits the integrated development of school quality practice education and tea industry.Yingde,Guangdong province is an ancient tea area,has more than 1200 years of tea planting and development history,with the rich of natural resources and cultural resources advantage.The city tea culture studies tourism is the emerging industry form in recent years.With the tea culture in China and recognition,the city tea culture studies tourism development process is accelerating.But the city development also exists insufficient ratio of teachers,teacher’s strength,single products,lack of innovation,no brand,no perfect facilities,publicity,no awareness and cultural connotation,course fusion degree is not high,individual problems such as market competition whichresulet to fail to become the characteristics of regional tourism economic development and brand.In order to study the development of research tourism in tea producing areas and promote the development of tea culture research in Yingde city,in this paper research the current situation and tourism developmen in Yingde by combining qualitative research and quantitative research,combining the investigation method and the observation method,collecting the basic status data of the development of tea culture research and study in Yingde city in a planned and purposeful way.Through questionnaire surveys and field interviewst to the tourists,business operators,tea experts,government staff,travel agency staff and other different subjects to understand the current situation of research tourism development and the feeling of playing in Yingde city.According to the data analysis,the two dimensions of development research on tea culture in Yingde including the base on foundation of environmental construction and research experience development.For this reason,we draw the conclusion of the continuous high-quality development of tea culture research in Yingde city: Firstly,we need to build a basic environment for the base and consolidate the foundation for the development of tea research and learning;Secondly,it is necessary to effectively integrate regional resources and promote the new process of research tourism;Third,we should build a joint organizational structure to help tea culture research and development;Fourth,we need to extend the industrial development chain and integrate industries to assist research and tourism;Five,must integrate onlineand offline channels,and open up a promotional situation on multiple platforms;Six,we need to deeply explore cultural connotations and design diversified tea research projects;Seven,we need to cultivate a high-quality teaching staff and carry out high-quality research and education;Eighth,we need to strengthen the constructionof research courses and effectively achieve the main goal of research.As soon as,I hope that through the exploration and research of the development of tea culture research on tourism in Yingde City.we can provide some useful suggestions and influence for thother tea areas and tea development bases in China.