Research On The Development Strategy Of The A Environmental Protection Enterprises

With the establishment of the environmental protection industry as a national strategic emerging industry,various environmental protection support policies have been introduced successively,policy implementation has continued to increase,a large-scale environmental protection supervision pattern has been basically formed,the environmental protection market order has become more standardized,and the environmental protection market has maintained rapid growth during the "13th Five-Year Plan" period,various enterprises have poured in,leading to increasingly fierce competition in the environmental protection market.As a small and medium-sized environmental protection enterprise with a central enterprise background,environmental protection enterprises have certain financial advantages and government resources.However,due to the unclear positioning in the early stage of the establishment of the enterprise,there is a three-year development gap period,resulting in a single business structure and technology limited level,imperfect qualifications and performance,lack of high-end talents,etc.,at the same time,there are blind understanding and analysis of the market and competitive environment,strategic management is only formal and positioning and unclear goals,lack of long-term development planning and frequent strategic changes,lack of high-level support and resources and with strategic issues such as the inability to implement the strategy,the development of the enterprise has been in a period of stagnation.Therefore,if environmental protection company A wants to seize the golden period of the development of the environmental protection industry and re-establish its competitive position in the environmental protection market,it needs to formulate its own corporate development strategy,adopt a suitable market entry model,explore new business areas,and find new profit growth points,in order to ensure the long-term rapid and stable development of the enterprise.This article analyzes the status quo of the environmental protection industry and A environmental protection company,and summarizes the current problems of A environmental protection company.According to the analysis of market entry mode,it is concluded that environmental protection company A should adopt the equity model to enter the environmental protection market segment.Using theoretical tools and models such as the SPACE matrix and the strategic choice matrix,we have conducted in-depth research on the development strategy of environmental protection enterprise A,formulated the strategic positioning and goals of the enterprise,and clarified that the overall strategy of environmental protection enterprise A is a growth strategy and should choose a market penetration strategy,horizontal integration strategy,strategic alliance,concentric diversification strategy and other strategic combinations,make full use of its own comparative advantages,increase resource integration,deepen the water market,actively expand new business areas,and establish a solid and stable industry chain cooperation network.The idea of value-based development goes out of a professional and differentiated enterprise development path,so that the enterprise develops into a one-stop environmental protection service provider.