Study On The Influence Of Farmers’ Social Capital On Green Production Intention In Shouguang City ——Mediating Role Based On Green Cognition

Deepening the green development of agriculture and continuously improving the quality of the agricultural ecological environment are the major contents of the Party Central Committee’s comprehensive promotion of rural revitalization and the realization of agricultural and rural modernization.In recent years,with the development of China’s agriculture and the continuous improvement of crop output,a series of agricultural problems have appeared,which directly affect the quality and safety of China’s agricultural products.As a new model of agricultural sustainable development,agricultural green production is of great significance to strengthen the quality and safety of agricultural products and deepen the structural reform of agricultural supply side.As the main body of agricultural production,farmers’ green production mode has become the key to the development of green agriculture,and farmers’ cognition of green production mode is affected by their own resource endowment.Therefore,studying the impact of social capital on farmers’ willingness to green production is of great significance for promoting green development of agriculture and sustainable development of vegetable industry.In this paper,vegetable farmers as the main research object,select the typical representative of winter warm vegetable planting Shouguang city in Shandong Province as the research area.Firstly,through literature review and sorting,the concepts of social capital,green cognition,perceived risk and agricultural green production intention are defined.Secondly,it constructs the theoretical framework among farmers’ social capital,green cognition,perceived risk and green production intention,and makes research hypotheses.According to the existing theoretical results and combined with the actual research,relevant research scales were prepared to collect the required data.Using SPSS26.0 to establish the regression model,To study the impact of social capital on green production intention,and on this basis to test the mediating role of green cognition and The moderating role of perceived risk,The empirical results show that:（1）social capital has a significant positive impact on farmers’ willingness to green production;（2）Green cognition plays a partial mediating role between social capital and farmers’ willingness to produce green;（3）Perceived risk plays a moderating role between green cognition and farmers’ willingness to green production.According to the results of empirical research analysis,this study puts forward the following countermeasures and suggestions:（1）attach importance to the cultivation of social capital,attach importance to the accumulation of social capital endowment,and improve the level of farmers’ social capital.（2）Strengthen publicity and skill training,formulate reasonable reward and punishment mechanism,and improve farmers’ own green cognition level.（3）Vigorously advocate agricultural soil testing,formulation,fertilization and drug application,establish a bottom-saving agricultural insurance system,increase government subsidies to organic fertilizer producers,and reduce the risk of green agricultural production.