Supply On Logistic Strategy Optimization Of RAD Company Under Demand Respond

In recent years,with the development of economy and the advancement of world economic integration,market competition is increasingly fierce,the competition between companies has gradually evolved into the competition between supply chains.To pursue competitive advantage,companies increasingly emphasis supply chain system.While due to COVID-19 broke out,the global economy has been hit hard.In addition,many black Swan events,such as Sino-US trade friction and Suez Canal blockage,have hit the world supply chain.The lean supply chain model has suffered greatly.The advantages of global supply chain to reduce production costs and enjoy diversified choices disappeared,become supply crisis instead.Facing with unstable environment,companies need to rethink the supply logistics system.How to keep the supply logistics system can operate efficiently,and at same time,have the ability to maintain normal operation in uncertain environment to meet customer needs has become a key problem for enterprises to solve.RAD company belongs to engineering plastics industry and is a typical foreign owned family company.Due to the parts made by engineering plastic not only can reach the strength performance of some steel products,but also have qualitative light,colorful,easy to shape and a series of advantages,the trend of the domestic "plastic steel" appeared in many industries,the application of engineering plastics is more and more widely,which brings RAD Suzhou company a good opportunity of development.However,with the rapid development of business,RAD Company’s original extensive management of the supply logistics system exposed the weakness in the daily operation,it need improve.To keep pace with business growth,RAD implemented a supply logistics system optimization campaign.Starting from customer demand management,make production and operation planning with customer response as the center and extend to procurement and supplier management to optimize management,build differentiated management mode of customer classification and supplier classification to improve customer satisfaction and enhance the competitiveness of the company.Taking RAD company supply logistics system as an object of study,starting from the core process of RAD company’s demand response,analysis each node of the core process collecting relevant data and information,through reading relevant literature,cause analysis to find out RAD company’s existing supply logistics problem mainly lies in the lack of effective control in the management of demand and the production plan is not overall arrangement and purchasing method is single,In view of these problems,improvement measures are put forward including stablishing customer classification mechanism to make inclined management,and establishing demand and production coordination mechanism and process data tables to schedule overall production plan,and to classify material according to the material properties and supplier preference to develop sourcing strategy.Then the results of optimization strategy implementation are further verified.At the same time,in order to implement the optimization strategy effectively,it is necessary to formulate safeguard measures from the aspects of talent training,performance management and informatization improvement.The research has a certain practical significance for RAD Company’s supply logistics system,It’s hoped that the research can further improve RAD Company’s supply logistics system to expedite the RAD Company’s informatization construction.It is also hoped the research can be promoted to other members of RAD Group and can be reference to other engineering plastics companies.