Research On The Development Strategy Of Private M Hospital

By the end of 2020,China attained a complete victory in the fight against poverty,and she scored decisive achievements in securing a full victory in building a moderately prosperous society in all respects.China have achieved the first phase of the "Two Centenary Goals".Along with great social progress and rapid economic development,China has basically established a medical and health system with Chinese characteristics.The public health service system covers the whole people,and the overall strength of health care has been significantly improved.Combined with the improvement of people’s living standards,the popularization of public health knowledge and the efforts of medical workers,the average life expectancy in China will reach 77.3 years in 2020,ranking among the highest in the world.At the same time improve people’s personal quality,and the influence of the sudden outbreak of COVID-19,make people healthy life consciousness awakening,further puts forward more diverse expectations on medical services and more stringent standards,service level of hospital,medical staff of medical technology,advanced medical equipment,there is a higher request.It is in the national policy vigorously support,there is a huge market demand in the background,the development of private hospitals in the unprecedented opportunities,in order to better meet market demand,to grasp the development opportunity,civilian battalion hospital deal with their own situation to make comprehensive,comprehensive and objective evaluation,fully self-knowledge,integrating their resources at the same time,set up scientific and feasible,accord with the characteristics of its own development strategy.Based on the theory of development strategic management,this paper selects M Private Hospital in Suihua City,Heilongjiang Province as the research object of a typical case through studying and analyzing relevant literature.After a detailed introduction of the research background,significance,research methods and research contents,the strategic management theory is further sorted out in an orderly manner.Through the investigation and analysis,the development status of the hospital is described comprehensively and objectively.Through PEST analysis,the internal capabilities of M Hospital such as resources and operation management are comprehensively and objectively studied;through Porter’s Five Forces Model,the external environment such as the macro environment and industry competition state of M Hospital are analyzed;and through SWOT analysis,the advantages,disadvantages,opportunities and threats that M Hospital faces in its development are clearly pointed out.Then according to the analysis conclusion is put forward in order to be comprehensive development as the goal,supported by the characteristic development,actively advocated M hospital took advantage of the unique department itself apart from other hospitals,brand culture,word-of-mouth credibility,and leading medical technology and advanced equipment in the region and formed unique information Internet + medical strategy,highlight the brand strategy of public property and the establishment of regional medical association collaborative strategy,to build their own core competitiveness.Finally,in order to realize the effective operation of the strategy,the paper further puts forward guiding opinions from the aspects of human resource structure,information construction and the establishment of characteristic culture,which also has good reference significance for the sustainable development of other private hospitals in the post-epidemic era.