Research On Health Communication Of Country-level Government WeChat Since The Epidemic ——A Case Study Of Handheld Yidu

Health communication involves a wide range of content,in addition to professional health knowledge in the medical field,as well as health information in the social field.We Chat public accounts as a new propaganda channel,Carry Out in-depth publicity for public health information and provide more convenient channels and methods of dissemination,the political nature of the local mainstream media can facilitate the spread of epidemic health.In this paper,the health information pushed by the public handle of Wechat,“Handheld Yidu”,a county-level government service in Hubei Province,during the epidemic,is selected,the quantity,subject,source labeling and text form of health information were analyzed systematically as indicators to understand the communication characteristics of public health information,the questionnaire is used to analyze the cognition,attitude and behavior of the audience,and to evaluate the communication effect of Public Health Information.The main body of this article is divided into four parts altogether.The first part is to concept translation of Health Communication,combined with the development of“Handheld Yidu”;the second part uses the content analysis method to understand the“Handheld Yidu” health information dissemination characteristic,put forword its translation of the advantages of Health Communication;the third part uses the questionnaire survey and the interview method to carry on the analysis to the“Handheld Yidu” health information dissemination effect,understands the audience regarding “Handheld Yidu”health information attention situation,get the survey data of the audience in cognition,attitude and behavior,and draw the relevant conclusions of communication effect;in the last chapter,according to the results of the previous analysis,the author draws a conclusion that “Handheld Yidu”has some shortcomings in health information reporting,and puts forward some optimization strategies to make it give full play to its own advantages in dealing with unexpected public health events,improve the health literacy of the audience,reduce the adverse impact of the event on the public and society.