Research On The Space Flow And Transmission Of Huaiyang Mud Dogs From Media Perspective

Chinese traditional clay sculpture is an important part of China’s intangible cultural heritage,a powerful carrier of Chinese traditional culture,and an indispensable part of the whole process of human and social civilization development.Huaiyang mud dog,as a special kind of traditional clay sculpture,has a history of more than 6,000 years and is a living fossil of folk art.The origin of mud dog in the local spread many claims,one is that mud dog is sent by heaven to help Fuxi to build great achievements;the other is that mud dog is Fuxi compassionate people and sent to the world to solve the drought for people;another is that mud dog is accompanied by Taihao Mausoleum,is sent by heaven for Fuxi for Fuxi Lingling dog,so also known as "Ling Dog." Either way,we’re more plausible,but all of these statements suggest that the emergence of mud dogs is closely related to Fuxi.Mud dog with black as the background color,supplemented by red,yellow,green,white four colors to be decorated with symbols,color contrast is strong but without losing the beauty of harmony,coupled with exaggeration,simple and grotesque shape to mud dog add mysterious color,but also highlight the strong reproductive worship and ancestor worship breath.Especially in the Taihao Ling Temple Fair from the second day of the second lunar month to the third day of the third month of the third month of the third lunar month,the mud dog,as the "sacred object" of sacrifice,has become a bridge and link between people and gods.For thousands of years mud dog attached to the Taihao Mausoleum and exist,Taihao Mausoleum has also become the source of the sacred nature of mud dog.Influenced by the stability of the local society,the flow range of mud dogs is also limited to the mausoleum and surrounding villages,starting from the soil to the end of the soil,to complete a cycle of life.However,due to the social function of the mud dog itself,the direct intervention of government rights,and the appreciation of the local culture represented by the regional symbol,the mud dog’s mobility range has changed greatly,from the movement in the closed rural space to the public space,from the closed cultural space such as the mausoleum temple to the more open cultural space such as the classroom,from the museum to the online minority to the public.But with this is the change of production and marketing mode and mud dog daily character highlights.The appearance of professional businessmen makes artists and pilgrims estranged,artists can not know the feelings of pilgrims,at the same time,the loss of the sanctity of mud dog,the increasingly prominent attributes of daily,gradually lost the function and charm of the past,become children’s toys and souvenirs.With the impact of market economy and other reasons,the cultural significance of mud dogs is gradually lost,and is turning to the attributes of ordinary toys or souvenirs.In this context,the realization of mud dog more space flow and dissemination needs to keep the mud dog as true as possible,tell the story behind it,but also with the vision of change,development,conform to the trend of development of the times,combined with the characteristics of the times,showing the value of the times.In addition,it is necessary to give full play to the positive role of the media in this process,make use of the advantages of the mud dog itself as the medium,integrate the local cultural characteristics,display with the symbols of the local culture,and become an indispensable part of the external image display of the local or local culture.At the same time,the use of media technology to strengthen cultural presentation,mud dogs in a wider range of mobility and dissemination to provide assistance and support.