Research On Public Opinion Guidance Strategy Based On Psychological Suggestion And Recommendation

Public opinion is a social phenomenon,which has an important influence since ancient times.Especially in modern times,with the development of Internet information technology and the rapid spread of Internet public opinion,how to guide the public opinion timely and appropriately is related to social stability and national peace,which has become an important issue in public opinion research.On the basis of modern Internet information recommendation technology,combined with psychological suggestion effect,this paper conducts dynamic and gradual suggestion recommendation guidance for individual views,puts forward public opinion guidance strategy based on psychological suggestion recommendation,and builds a psychological suggestion recommendation guidance model based on the existing public opinion evolution model.In this paper,the guiding process,the guiding effect and the influencing factors of the recommendation guidance of psychological suggestion are studied by using the computational experiment method,and a comparative experiment is made with the degree guidance strategy.Experiments show that in the fully connected network,the psychological suggestion recommendation guidance has a certain guiding effect: the larger the trust threshold and the larger the guiding proportion,the better the guiding effect;when the target viewpoint value is neutral,the better the guiding effect;when the target viewpoint value is too extreme,the guiding effect is relatively poor.In small-world network and scale-free network,the guidance effect is similar to that in fully connected network.Compared with the degree guidance strategy,the experiment shows that the effect of degree guidance strategy is better when the trust threshold is smaller than that of psychological suggestion recommendation;when the trust threshold is larger,the effect of degree guidance strategy is better;because the psychological suggestion recommendation guidance is guided by more and more popular Internet,it has a great advantage in the proportion of guidance.The psychological suggestion recommendation guidance strategy proposed in this paper provides a new perspective for the research of public opinion guidance,promotes the application of psychological research in public opinion guidance,has certain applicability and effectiveness in the modern Internet information society,and has certain significance for public opinion guidance and governance in modern society.