Research On The Improvement Of Professional Accomplishment Of Chinese Network Producers Under The Background Of Market-oriented Operation

The intervention of the Internet has a huge impact on the development of the film and television industry ecology.A new format-online film and television like a spark of fire is about to set off the prairie trend.In the market-oriented operation,the ecological cycle of the online film and television industry actually depends on the operation of copyright.As the first-hand creator of copyright,the profession of online producer came into being.But the problem is that with the continuous expansion of its scale and market share,China’s online film and television,which is desperate to break away from the "barbarous growth" state,has not yet found a virtuous cycle.The content level of online film and television works-the quality of copyright and its involvement The legal issues-the legality of copyright,the chaotic order of production and operation-the rationality of copyright generation,and other issues are frequent,which are closely related to the self-quality of the network producers.This article starts from the copyright of online film and television,analyzes the importance of the film and television market and art management and other related theories,and combines the actual cases of the online film and television industry to analyze the importance of human literacy,legal literacy and operational management capabilities at different stages of its project development.Producers improve their professional qualities to inspire.The first chapter focuses on the overview of the current comprehensive quality of online producers.Network producers are exposed to an environment where the commercial value of online film and television is amplified.The deviance of online film and television value actually directly reflects its inadequate control of the nutritional content of film and television works,unsystematic project management methods,and role positioning in the industrialization process.Unclear qualities such as inadequacy,and these three qualities often determine the value of online film and television works in the market.Chapters 2 to 4 separately describe the three aspects of the network producer’s human quality,legal literacy,and operational management capabilities: the cultural value of online film and television copyright has commercial attributes,but also plays a role in improving the audience’s aesthetic level.This is related to the human literacy of online producers.In addition to the basic understanding of film and television copyrights,relevant laws and regulations such as post-market copyright protection and legality review are of great significance to the rational generation of their copyrights;Ability to play management functions,marketing management awareness,etc.,can ensure that its economic benefits are maximized.In conclusion,in the online film and television workflow with copyright as the core,the human literacy of the network producers in the planning stage makes copyright more commercially valuable,the legal literacy in the production stage enables the generation of copyright legitimacy,and the operation and management capabilities in the marketing stage The economic value of copyright is finally realized.On the basis of balancing commerciality and artistry,the network producer is also responsible for the construction of the scientific production management system,which depends on the healthy development of the network film and television industry in the future.