Research On The Tourism Value Cognition Of Historical And Cultural Blocks Based On Subjective Perspective

In recent years,with the diversification of tourism forms and the popularization of the main body of tourism,tourists’ perceptions of the tourism value of tourism destinations have changed.Historical and cultural blocks have become important tourist destinations for cultural tourism due to the richness and diversity of traditional historical sites to satisfy tourists’ demand for cultural tourism.However,with the rapid development of tourism in historical and cultural blocks,part of the development and construction of historical and cultural blocks has affected the integrity of blocks’ ancient appearance and the continuity of folk culture,and weakened the original cultural characteristics and tourist value of historical and cultural blocks.In order to deepen the tourists’ understanding of the tourism value of historical and cultural blocks and promote the sustainable development of historical and cultural blocks,it is necessary to start from the perspective of human beings and emphasize the guidance of people on the value orientation,so that the research on the historical and cultural blocks’ tourism value could be more comprehensive and profound and the better coordinated development of the society,economy and culture where the block is located could be achieved.First,the thesis studies the main concepts and connotations related to historical and cultural blocks and the tourism value,and analyzes the internal relationship between them.At present,China’s academic researches on historical and cultural blocks have gradually shifted from focusing on resource storage,resource categories and structures to focusing on the role of cultural characteristics of historical and cultural blocks in social construction.The cultural value,tourism value and cognition of historical and cultural blocks have become the main content of the study.Second,the thesis comprehensively combs the research theories and methods related to historical and cultural blocks and tourism value at home and abroad,and analyzes the research trends of historical and cultural blocks.Based on the three theoretical studies of behavior geography,tourist perception theory and environmental cognition theory.It is to be concluded that the recognition of the tourism value of cultural blocks is the process of the interaction and mutual optimization of the object environment as the object and people as the subject.By taking tourists as the main object of the research and laying emphasis on the diverse needs of tourists,the thesis offers a different perspectives for the study of historical and cultural blocks and aims to make cities’ historical and cultural blocks more meaningful and valuable to better reflect the charm of them.Thirdly,from the perspective of cognitive concept,the thesis profoundly reveals the composition of tourism value and value recognition factor system of historical and cultural blocks,and constructs the cognitive structure system of the tourism value of historical and cultural blocks.Taking Sanxuejie historical and cultural block in Xi’an as a case study,it analyzes the tourist value composition of Sanxuejie historical and cultural block and the cognitive factors of local tourism value based on relevant researches.The thesis then investigates tourists in Xi’an Sanxuejie historical and cultural block through questionnaire survey,analyzes their importance and performance to the tourism value of Sanxuejie,and uses IPA analysis method to analyze the cognitive composition and elements of the tourism value of Sanxuejie historical and cultural block.It shows that: the values of high importance and high performance include the historical value,the cultural value and the scientific education value,whose advantages should be maintained;the values of low importance and low performance are the architectural value,the aesthetics value and and the leisure value,which could be temporarily suspended but taken as the key areas for improvement in the future tourism development of this block in the long run;the value of high importance and low performance is the service value,which is urgently to be improved.Fourth,based on the analysis of the relevant literature and empirical research on Sanxuejie historical and cultural block,based on Sanxue Street’s historical and cultural blocks analysis results and the analysis results on the block strategy for the tourism value of historical and cultural blocks by closely combining the characteristics of the time background.