An Analysis Of The Conservation And Renewal Of Urban Historical And Cultural Blocks From The Perspective Of Cultural And Tourism Integration

Historical and cultural blocks are the "root" and "soul" of modern urban development,as well as the retention of the city memory.In order to balance the urban renewal and the protection and re-use of historical and cultural heritage,a series of policies and regulations have been issued from central to local governments to protect and develop the original features,historical remains and traditional characteristics of the historical and cultural blocks.Jinan Baihuazhou District of Mingfu City is the source and millennium memory of Jinan.This article selects Jinan Baihuazhou District of Mingfu City as the research object.Under the background of urban renewal,the article explores the protection and renovation strategies of historical and cultural blocks on the basis of the case study of historical and cultural blocks at home and abroad as well as the cultural and tourism integration,and on the basis of the theory of urban renewal and scenario theory for reference.In the writing process,the writer made a field visit to Baihuazhou District of Mingfu City by applying the method of literature research,field survey and interview investigate.By talking with different subjects such as "government" "merchants" and "tourists",the writer found that the protection and update has obtained the remarkable result,eg.historical heritage,cultural heritage protection practicing well.However,it still appeared many problems,such as ignoring the "soft" cultural connotation,the traditional method of cultural inheritance and utilization,the residential environment needs to be improved,the industrial homogeneity and the commercial products needs to be innovated.Therefore,combined with the cultural digitalization strategy and urban renewal policy,as well as relevant theories,this article puts forward the protection and renewal scheme of historical and cultural blocks from the perspective of cultural and tourism integration,so that the historical and cultural blocks can develop in a balanced way from multiple perspectives,multi-levels and multi-dimensions,and inherit the urban context in the new era.The main contents of the thesis are as follows:Firstly,maintaining the diachronic and synchronic humanistic ecology is necessary with the help of the urban historical landscape method.Specifically,it emphasizes the integrated protection of traditional culture and ecology,moderately transforms residential buildings,and solves the problem of "block protection" from the three angles of unified positioning,protection of traditional style and moderate transformation.Secondly,a diversified and immersive experience of intangible cultural heritage is created with the help of scene theory.Specifically,starting from the innovation and activation of intangible cultural heritage,the creation of "Shandong Handmade" experience center and the dissemination and promotion of excellent traditional culture,modern science and technology are utilized to promote the activation and utilization of intangible cultural heritage and solve the problem of "cultural inheritance".Thirdly,the multi-subject needs of participating in block renewal are coordinated with the help of the theory of collaborative governance.Specifically,guided by the needs of "the government,residents,consumers" and other subjects,environmental and traffic regulation will be strengthened to provide consumers with a diversified accommodation environment and solve the problem of "spatial renewal".Fourthly,draw an innovation-driven over-cultural and tourism industry chain map with the help of industry convergence theory.Specifically,guided by the digital strategy of cultural and tourism industry,the "Internet + cultural and tourism" model should be innovated to solve the problem of "business restructuring" from the perspective of industrial adjustment,technology empowerment and brand building.