Study On The Design Of Signage Guide System For Characteristic Towns Of Cultural Tourism

After the reform and opening up,with the acceleration of China’s urbanization process,people’s living standard has been significantly improved and enhanced.In recent years,China’s economic growth has slowed down,economic development has entered the "new normal",and the development momentum of traditional clusters has gradually weakened.As the low-lying land of urbanization development,towns and villages have a lot of development potential.They can gather elements,build characteristic platforms,and drive industrial upgrading.Thus,characteristic towns come into being.As a new path of urban development in China,characteristic towns meet the new demands of The Times.Therefore,it is of great significance for China’s economic transformation and upgrading to build a characteristic town with "integration of agriculture,production and production".Among them,cultural tourism characteristic towns,as the main force of characteristic towns,carry an important mission in industrial upgrading,economic revitalization,beautification of life and other aspects.However,under the promotion of national policies,some towns with cultural and tourism characteristics are under the banner of "characteristic towns",but it is difficult to achieve the expected goals and effects.Where is the special town "special"?It’s something we need to think about deeply.In 2016,the 13th Five-Year Plan mentioned improving municipal infrastructure and public service facilities.In this case,as a part of the infrastructure,the signage guidance system plays an important role in the construction of cultural tourism characteristic town.Therefore,it is urgent to design a set of standardized,multi-functional and personalized signage guidance system for the town with cultural tourism characteristics.On the one hand,with the high-speed construction of cultural tourism characteristic towns,more and more complex towns emerge at the historic moment,bringing more way-finding behaviors.On the other hand,a good signage guidance system can quickly improve the unique cultural image of the town with cultural and tourism characteristics,enrich the cultural vocabulary of the town,and reflect the regional cultural spirit and connotation of the town with cultural and tourism characteristics.This paper takes the design of the signage guidance system of cultural and tourism characteristic towns as the research goal,and carries out a detailed study on how to improve the signage guidance system of cultural and tourism characteristic towns in China.Firstly,this paper analyzes the research background of cultural tourism characteristic towns.Secondly,it puts forward the purpose and significance of this paper and develops relevant research methods and contents through sorting out the current research situation at home and abroad.Then,from a theoretical point of view,this paper makes an in-depth analysis of the cultural tourism characteristic town and the sign guidance system,deeply interprets the relevant concepts,and summarizes the relationship between the sign guidance system and the cultural tourism characteristic town.Through double industry driven,resource-based,subordinate type of tourism,tourist town in three different types of logooriented present situation investigation,the analysis and research,summed up the advantages and disadvantages of text brigade characteristic town in our country and the text brigade characteristic town logo-oriented design principles and design ideas,to the late Yin Gang Art Creative town logo design support.Secondly,based on the practical case and Yin Gang Art Creative Town as the background,the theory is applied in practice to verify its feasibility,and based on the relevant research data,the design scheme is effectively referred.Finally,the paper is summarized and prospected to provide some reference for the design of the signage guidance system of China’s cultural tourism characteristic towns.