Research On The Ways Of Developing Cultural Creative Products To Improve The Tourist Attraction Of Characteristic Town

Since the cultural creation of the Palace Museum has been heatedly discussed,cultural and creative products have gradually become the primary choice for economic development in areas with relatively backward economic development but with cultural resources.Small towns have played an important role in the construction of the modern urbanization system.In the past few years,many small towns have obtained higher profits through the development of characteristic industries or characteristic tourism.How to use and develop cultural and creative products to improve The tourist attraction of characteristic towns has become an urgent problem to be solved.There are many types of cultural and creative products,and only by grasping the context can the optimal effect of product development be achieved.This paper classifies the development of cultural and creative products through the literature research method,and divides them into five types based on regional characteristics,allusion culture,traditional skills,spiritual symbols and natural resources,and studies cultural and creative products and the tourist attraction of characteristic towns Coupling.Analyze the influencing factors of the tourism competitiveness of characteristic towns and the influence of cultural and creative products as tourist attractions on the tourist attraction of the towns and the weights in them.Through the analytic hierarchy process,the characteristics of the innovation performance of cultural and creative products will be affected Calculate the weights separately,and get the highest proportion of cultural and creative products,followed by creativity,practicality,commerciality and aesthetics.Through the calculation of its weights,a system dynamics model of the mechanism of cultural and creative products on the tourist attraction of characteristic towns is established.Combining the role of GE matrix in industry strategic planning,research the total number of tourists and the number of cultural and creative products developed as output variables,construct a flow chart of the mechanism of cultural and creative industry’s attraction to tourism in characteristic towns,and quantitatively analyze various cultural and creative products The extent of the impact of feature enhancement on the tourist attraction of the town.After analyzing the tourist attraction and cultural and creative products of Lihou Town,we use cultural and creative products to verify and analyze the model of the characteristic town’s tourist attraction mechanism to simulate the changes in tourist attraction under different scenarios.The results of the research show that(1)the cultural nature of cultural creative product characteristics plays the most important role,and products with high cultural attributes have more market demand and can increase the highest degree of attractiveness;(2)The development of cultural and creative products needs to focus on research and development.Although it can more effectively improve tourism attractiveness,it puts forward higher requirements for product research.Finally,based on the model results and empirical analysis conclusions,suggestions are provided for the development of cultural and creative products in characteristic towns.