| It is a proper function of the government to provide public cultural service.In recent years,with the change of the social principal contradictions of our country,the urbanization process is advancing constantly,which makes the urban-rural dual structure change profoundly,per capita disposable income in rural areas has risen steadily,and rural residents have gradually enjoyed the dividend of the reform and development.However,in the process of China’s economic and social development,the rural cultural construction is still a short board and weaknesses.Problems in the construction and utilization of rural cultural squares have become increasingly prominent,the cultural needs of rural residents cannot be reasonably met,a large number of vulgar cultural and religious thoughts have created a huge "market" and constantly filled the minds of rural residents.Through the investigation and study of the construction and utilization of rural cultural square in a town in central China,this paper provides a solution for the primary level government to fulfill its own cultural service function and improve the construction and utilization efficiency of the rural cultural square,thereby making the rural public cultural service supply more efficient.Through field visits,questionnaire surveys,personal interviews,and access to archival data,the researcher found that due to various reasons,there are many problems in the construction and utilization of rural cultural squares in W Town,County L.The specific manifestations are as follows: Firstly,the construction quantity of rural cultural squares is insufficient and unbalanced.Secondly,the construction of rural cultural squares is haphazard.Thirdly,the quality of rural cultural squares construction is low.Fourthly,the rural cultural squares are not well managed and maintained,and the utilization rate is low.Fifthly,the rural public cultural activities are not attractive.Sixthly,the cultural needs of rural residents have been ignored.In order to solve this problems,first of all,it is necessary to construct a multiple channel funding supply system of the rural culture squares.Secondly,construct and manage the rural cultural squares scientifically.Thirdly,rationally allocate cultural resources to improve the efficiency of using cultural squares.Fourthly,smooth the expression mechanism of rural residents’ cultural needs.Finally,strengthen the rural residents of the mainstream ideology guidance.At the same time,the government should take the initiative to collect and sort out reasonable demands in this respect and conduct supply according to different categories.In this way,the rural cultural square can become a place where the cultural supply meets the cultural demand,and further improve its utilization rate. |