Research On The Digital Communication Of Dunhuang Culture

In recent years,as digital technology develops in our society,the impact of new media is increasingly expanding,which can be seen clearly in the dissemination of Dunhuang culture.Dunhuang culture,as the representative of the excellent traditional culture of the Chinese nation,with the help of new media technology with different characteristics,has formed a variety of cultural expressions,effectively attracting the audience to participate in the dissemination activities of Dunhuang culture,such as knowledge learning,cultural feelings and artistic exchanges.This paper analyzes the current situation of Dunhuang digital communication,the current situation of Dunhuang Cultural Communication and the related theories of media technology.It concludes that the basic and conditions of the digitalization of Dunhuang culture include four points: the policy traction based on the "one belt and one road" policy has become a powerful support force;the youth oriented audience has brought more extensive inheritance Power;social oriented community communication brings multi-level and multi-dimensional strong communication power;technology iteration with AR,VR and AI as the core has become the hard core of digital communication.Based on the cultural communication angle,this paper explores the following parts in the development pattern of Dunhuang Cultural contemporary communication under the background of rapid development and wide application of digital technology: to build the pattern of mass communication guided by the audience;to build a multi angle communication matrix with culture as the core;to build a modern communication mode supported by technology;to new media For the background,we should construct a variety of communication forms.The effect of any media communication strategy is to be presented through the feedback of the audience.By using the methods of questionnaire survey and in-depth interview,this paper investigates and tests the digital communication effect of Dunhuang culture from three dimensions of audience attention,attitude and action.The research shows that:the digital communication of Dunhuang culture has produced positive effects on the audience,such as shaping the public awareness,condensing the social support and inheriting the cultural values.At the same time,the digital communication of Dunhuang culture also faces many challenges: the pan entertainment of cultural communication dispels the depth of culture,the target audience needs to be cultivated and stratified,The fragmentation of information leads to the superficial cognition of the audience and the immature development of the communication form of cultural products.Based on the above research findings,this paper puts forward four suggestions:Guide the cultural identity of the audience,optimize the language ecology,build a data resource database,and integrate multi-level and multi-dimensional digital communication.Only by adjusting and improving the communication strategy of Dunhuang culture according to the changes of the times and user feedback,can we optimize the communication effect and form a vibrant Dunhuang Cultural Heritage Community.