The Construction Of E-commerce Ethics System Under The Background Of E-COMMERCE War

With the rapid development of Internet technology and economic globalization,electronic commerce,as a new way of business activities,has been applied in almost every field of daily life worldwide.The prevalent of e-commerce has provided people new lifestyles and conveniences,and attracted a large number of users for e-commerce.Furthermore,the launch of the "e-commerce war" has changed people’s trading thinking and effectively promoted the development of the global economy.E-commerce use Internet information technology,takes commodity exchange as the center,and carries out trading activities by means of electronic transactions.E-commerce ethics is the moral principle and ethical standard that people should follow when using the Internet to conduct business activities.From the perspective of electronic commerce under the background of "E-commerce War",there are many obvious problems at present.In this paper,from the perspective of Marx’s reproduction,each link of e-commerce activities,namely production,distribution,consumption and exchange,is classified and corresponded;By subdividing the internal activities of e-commerce,it can be concluded that there are many reasons for the ethical problems of e-commerce under the background of "e-commerce war",which are mainly manifested in the following aspects:the ethical consciousness of the current activity subjects has not formed an effective industry consensus,the moral supervision and government supervision are insufficient,the relevant laws and regulations are imperfect,and the relevant ethical system has not yet formed a systematic industry ethics standard.Under the background of "e-commerce war",if e-commerce wants to achieve long-term development,the main body of e-commerce activities must establish goodethical values and take practical actions to ameliorate the existing ethical problems.The basic idea to solve the ethical problems lies in establishing a perfect e-commerce ethical system;First,strictly control the ethics of e-commerce production,and pay attention to the ethical problems in terms of politics,humanities and communication,so that the main body of e-commerce activities can be restrained in activities;Secondly,following the ethics of e-commerce exchange,we should not only abide by the constraints of e-commerce law,but also compete fairly outside the laws and regulations;Third,consumers should establish a correct view of consumption and spend as much as possible in a people-oriented way;Fourth,to strengthen the distribution of e-commerce,we should achieve relative equality including resource equality and economic equality.E-commerce can better serve the people and society,and then improve people’s quality of life and promote social progress and development only by establishing a perfect ethical system of e-commerce,making the participants work together and participating in business activities according to the ethical requirements of the development trend of China’s national conditions.